Branding Insights
Working With New York Branding Agencies
While high-quality products and services are essential for brand growth, your brand also needs to carve an ownable market position and stand out in a crowded market.
But how can you achieve this?
With the support of a specialist NYC branding agency.
Read on to see the benefits of working with a branding agency, how to find the best ones in NYC and how to measure your branding success.
New York City is a microcosm of global trends and it attracts, retains and generates global flows of capital, people and ideas more than any city on Earth.
Growing your brand in the Big Apple gives you an opportunity to scale globally.
While high-quality products and services are essential for brand growth, your brand also needs to carve an ownable market position and stand out in a crowded market.
But how can you achieve this?
With the support of a specialist NYC branding agency.
Read on to see the benefits of working with a branding agency, how to find the best ones in NYC and how to measure your branding success.
Why Hire A Branding Agency In The Big Apple?
Hiring a trusted branding agency in NYC like Digital Silk will give your brand access to:
1. Expert Analysis
From researching your neighboring competitors to establishing and tracking key performance indicators (KPIs), a branding agency uses custom insights to make the best decisions for your brand.
In New York, this means using qualitative surveys to find out what locals associate with your brand or competitors or quantitative data to see how your current branding campaigns deliver impressions and engagement for your business.
2. Local Knowledge
Our NYC branding agency has extensive knowledge of the city’s market trends and niches, having delivered branding projects across the Big Apple’s major industries.
Your brand can use this local expertise to find opportunity gaps, create custom user personas of the New Yorkers you serve and resonate with a local, loyal community.
3. Custom Strategy
By hiring a New York-focused branding agency, you can receive a dedicated local team that creates a custom brand strategy for your business.
Whether finding a unique position in your industry, crafting brand messaging that resonates with your NYC audience or building the brand foundations to launch your brand presence in the Big Apple, branding companies in NYC work to deliver tailor-made strategies and measurable results.
4. Standout Designs
New York is a city of captivating branding. Just look at Times Square, for example.
An NYC branding agency is experienced in crafting innovative designs that cut through the noise, connecting and engaging your target audience to boost brand recognition and loyalty.
5. Cross-Channel Consistency
From social media campaigns to skyscraper wrapper billboards, there are countless ways to contact your New York audience.
By keeping all your branding efforts in-house with an NYC branding agency, you can ensure consistency across your brand assets and collateral.
5 Steps To Choose The Best Branding Agency In NYC
To find the best branding agency in NYC for your business, consider the following steps:
- Determine your NYC business’ needs, objectives and requirements for the project.
- Conduct thorough initial research through comparison websites like DesignRush, then shortlist agencies with a strong portfolio and positive reviews.
- Schedule initial meetings with NYC branding companies to serve as points of discussion for your goals, vision and project requirements.
- Request a detailed proposal outlining the scope of work, timeline and fees.
- Choose the branding agency that best aligns with your approach, goals and budget.
What’s The Cost Of Hiring A Branding Agency In New York City?
Branding agencies in New York charge $5,000 to $25,000 or more, depending on the project.
The cost of hiring a branding agency in New York can vary depending on factors such as the agency’s reputation and experience, the scope of your project and the agency’s pricing method.
For example, a custom logo design will cost $5,000 while a full-service branding project can reach $25,000.
How To Measure The Success Of Your Branding Campaign
Every New York brand has unique goals, meaning that success is often measured differently.
However, a trio of core indicators for branding success are:
1. Website Traffic
Did you know that the median website in the U.S. gets 20,000 unique visitors per month?
Having come to contact with your brand through various branded assets, many audience members will visit your website to continue their customer journey.
Track your website traffic on Google Analytics, specifically with branded keywords like your brand name, to see the success of your branding campaigns in promoting visibility, awareness and interest in your brand, products and services.
2. Audience Engagement
64% of U.S. consumers want brands to connect with them.
You can measure how effectively your New York brand engages your audience members by tracking various metrics, including:
- Social media: Use social media analytics to see your followers, impressions and engagement on your posts through likes and comments.
- Brand loyalty: Keep details of your customers to track repeat sales or visitors as a measurement of how engagement and loyalty are growing in tandem.
- Reviews: See how your audience and employers are talking about your brand’s ability to connect with them on platforms like Glassdoor and Capterra.
3. Revenue & Sales
Two-thirds of surveyed organizations claim branding consistency can boost revenue by 10% to over 20%.
When implemented strategically, your branding campaigns can drive revenue and sales for your business.
Track your revenue and sales against your branding spending to see the return on investment (ROI) of your New York branding campaigns.
Partner With Digital Silk For Your NYC Branding Project
As an end-to-end NYC branding company, we provide a full suite of solutions to grow your brand across channels.
From foundation and strategy to brand marketing and design, we use a mix of strategy and innovation to build a brand identity that aligns with your target audience.
As a full-service branding agency, our solutions stretch beyond just branding to include:
- Custom web design
- Website development
- Digital marketing, and beyond
To stand out in a crowded branding industry in the Big Apple, our team:
- Takes project ownership
- Provides total transparency
- Delivers measurable results
Contact us, call us at (800) 206-9413 or request a quote to tell us about your branding project in a free, custom consultation.
