Securing 669K Visitors With A One-Of-A-Kind Site
- NewDevRev needed a website that allows visitors to search early-access new development properties in NYC, attracts the appropriate high-end clientele and adheres to legal guidelines.
- We developed a database-powered, API-integrated website with dynamic content for enhanced UX, applied SEO strategies and initiated campaigns to educate buyers.
- This resulted in 96k users just from organic search.
The Challenge
Entering a highly competitive market, NewDevRev faced several challenges:
No Website
NewDevRev needed a public-facing website that allows the user to search for only new development properties in New York City and see all inventory – even before it hits the market.
No Digital Presence
As a brand-new, premier development property source, NewDevRev had no digital presence in a very competitive market.
No Access To Target Audience
They needed help in reaching the right audiences for the high-end condos – while staying within the fair housing guidelines and advertising restrictions.
Unaware Customers
The public may not be aware that builders hold back listings to avoid flooding the market, so they needed to be educated on Shadow Inventory.
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Quality User Experience
Our team successfully identified and integrated a suitable database through an API, ensuring a top-tier, efficient, and user-friendly search functionality. This was a significant step in developing a high-quality user interface and overall user experience.
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Result-Driven SEO
Our SEO strategy focused on the creation and distribution of content via RSS feeds, which automatically updated with new, popular and in-demand property listings, ensuring that the website remains relevant and up-to-date.
We also shared content that provides valuable insights into the real estate market, highlighting the availability of properties not yet listed publicly, and positions NewDevRev as a knowledgeable and reliable source in the real estate sector. -
Audience Reach
We implemented a targeted advertising strategy by focusing on specific keywords in Google Ads and catering to particular interests on Meta platforms.
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