Creating A Consumer Brand
Establishing a distinct consumer brand for premium storage products
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Creating A Consumer Brand
We built a brand strategy for BIWIN that lined up with what their target audience cares about, zeroing in on what makes them different and why it matters.
Our branding team set up a clear brand architecture that keeps everything consistent across consumer touchpoints while staying separate from the corporate side. We came up with product line names that feel right for the market and speak to what buyers actually want.
Our experts designed a logo that captures BIWIN’s premium positioning and commitment to quality and innovation. We also created a brand book with everything BIWIN needs to keep their brand on point, such as how to use the logo, what the messaging should sound like, visual dos and don’ts and the right tone of voice.



