Houston Branding Agency Crafting Brands Worldwide

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Houston Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Houston Branding Agency Services

Houston Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy defines your digital project goals, from a website to an eCommerce store or app, along with the pathways to achieving them.

At Digital Silk, each digital project begins with a digital strategy. This process allows us to gain an in-depth understanding of your business, competitive and industrial landscape to set SMART goals and position your brand for online growth.

Brand Strategy

Brand Strategy

Inconsistencies in brand persona, messaging and visual identity can cost brands up to 33% of revenue. Consumers are more likely to buy from and be loyal to the brands they understand, relate to and trust.

A brand strategy defines a brand’s positioning, while its unique persona and visual identity are further developed with a brand book. This strategy ensures brand consistency across channels and helps businesses grow engagement and loyalty.

Communication Strategy

Communication Strategy

Users allow brands only 3 seconds to communicate their message. What your brand communicates, where, how and when is key to engaging and retaining audiences across channels.

A communication strategy is a research-based document that defines your key brand messaging and communication frameworks, identifies the channels to leverage and even creates crisis communications protocols to optimize crisis response.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Houston Branding Agency


01Kickoff Call
02Competitor Research
03Buyer Personas
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Identifying and understanding target audiences reveals the specific needs, pain and gain points a brand should speak to if it seeks to grow interest and engagement.

Brand Positioning

Brand Positioning

Brand positioning illustrates your brand’s perceived space on the market, relative to your competitors.

Brand Visual Identity

Brand Visual Identity

A brand’s visual identity is a set of guidelines around how a brand should look and feel across channels, as well as assets to leverage to maintain consistency.

Brand Messaging

Brand Messaging

Brand messaging is any type of copy, content, or visual medium that communicates your brand to your audience. This includes your taglines, website headers, elevator pitches, social media bios and more.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

For existing brands, the communication strategy begins with an audit and a thorough analysis of your current communication channels and messaging, as well as those of your competitors.

If your brand is new with no historic data, the process involves a competitor analysis and benchmarking, which allows us to leverage insights from the tried and tested tactics.

Communication Goals

Communication Goals

Defining specific, measurable, attainable, relevant and time-based (SMART) goals serves as a strategic north star and helps us determine the KPIs to track.

Your Digital Silk experts will work with you to define goals, action plans and milestones to convert your strategy into an actionable plan.

Channels & Media Selection

Channels & Media Selection

Are you investing too much into the channels that provide little to no payoff? Or, are you overlooking untapped opportunities such as emerging social channels and trending media?

This part of the strategy helps you zero in on the most effective channels to use for both short-term and long-term gains.

Crisis Communication

Crisis Communication

A timely, unified and well-coordinated response to crisis events, be it a natural disaster or a corporate reputation crisis, can significantly improve your brand’s ability to bounce back, to keep and even strengthen trust among consumers.

The Crisis Communication chapter of your Communication Strategy will provide you with simple, highly streamlined protocols based on a few of the most probable scenarios to guide your crisis response.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Houston Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo