We offer comprehensive solutions that include planning, managing and updating our clients’ profiles across all platforms.
Partnering with us means we can analyze your current performance, competitors and audience behavior to deliver a custom strategy.
We can help you plan, design and create your posts across the most appropriate channels for your business, such as Facebook, Instagram, TikTok or LinkedIn.
We create content calendars and outline the publishing schedule for all your social media channels, including niche or community-building platforms.
As part of our social media management services, we can update your accounts, schedule or update posts in real-time and monitor performance to make any necessary adjustments.
We help you target a specific audience by looking into their interests and pain points. This way, you can reach the right users at the right time and on the right platform.
We segment audiences based on their behavior, create separate ads to target each group and retarget the prospects who are already interested in your products or services.
In our social media marketing solutions, we can create image, video and text-based posts to help you entertain, educate and engage your target users at every touchpoint.
We can monitor audience engagement and respond to comments or DMs to help you build a loyal community. Our team can also alert you of any questions or concerns that may negatively impact your reputation.
Our team can help you secure influencer collaborations to increase your brand awareness and recognition on social media.
We can also plan and implement a custom strategy for your industry, as well as build and nurture existing influencer relationships.
Very hands-on approach, not a typical marketing firm. [Their] approach [is] as if they become part of your internal team to make sure all deliverables are met.
Our team follows a pre-defined process based on years of experience:
To start off, we look at each client’s current platforms and analyzes the numbers behind their performance in the past. We do this so we can understand what the marketing priorities and objectives are, to then plan the full strategy better.
We also do competitive and industry research to see if there are any content or positioning gaps we could fill and set appropriate benchmarks.
At this point, we determine your audience personas their demographics, interests, behaviors and key pain points. Our experts use the available analytics, CRM data and other marketing information we already have.
We also review how your competitors use social media, what content performs well in your industry, and which opportunities can set your business apart.
Next, we create a content calendar that’s in line with brand’s messaging, marketing strategy and business objectives.
We do the full strategy, design and copywriting so you can have platform-appropriate content, such as graphics, short videos, carousels and written posts.
Finally, we monitor all the important metrics like engagement rate, follower count, impressions, website traffic and conversions.
Our social media marketing agency assesses this information on a regular basis. This helps us find the suitable trends and content formats, as well as define the areas where we can make things better.
Hiring Digital Silk was the best decision I have made when it came to building/launching my online business. They handled the branding, websites, social media, and the endless little tasks that come with starting a new business.
Having us as your social media marketing agency means that you get access to tried and tested best practices for exceptional results across the board:
You can build an organic following by consistently publishing relevant and high-quality content, creating ads with branded hashtags or using geotags for more visibility.
We can support your brand by running contests, managing giveaways and connecting you with influencers.
We carry out detailed research into your target audience and user behavior.
We analyze where they spend the most time and where you’re most likely to connect with them, so we can create a data-driven strategy.
You can increase your brand awareness if you partner with influencers in your niche, which can help you nurture prospects into leads.
People who follow these influencers usually see them as a trusted voice and are more inclined to follow their recommendations.
Working with Digital Silk on our brand has been an incredible experience. They truly understood our vision and helped bring it to life in a way that felt authentic to who we are. I couldn’t be more excited about the future. We can’t wait for people to experience the brand we’ve built together.
We run your social media day to day, so your team doesn’t have to. It starts with a strategy built on your audience data and business goals, so every channel has a clear job to do.
From there, we plan and create your content, manage the posting schedule, reply to comments and DMs, and track performance so we can adjust as we go. We can also run paid social campaigns and influencer partnerships alongside your organic content.
It depends on who you’re trying to reach, what industry you’re in and what you want your social media to achieve.
We look at your audience’s demographics, what your competitors are doing and how your current channels are performing, then focus your time and budget where they’ll go furthest.
For example, B2B businesses usually take to LinkedIn for their campaigns, while lifestyle or education brands like Miami Country Day School may do better on Instagram, YouTube or TikTok.
Posting frequency varies depending on the platform, audience expectations and your overall marketing strategy.
In most cases, we recommend posting consistently. For many brands, this may range from two to five posts per week per platform, supported by stories or additional engagement activity where appropriate.
Our social media marketing agency determines the exact schedule during the strategy planning and we can adjust it as we go based on performance insights.
We work together with your team to create the content calendar.
We build our approach as your social media marketing firm around your brand messaging, audience insights, business goals and future campaigns.
While we manage strategy and content production, ownership of the final content and brand assets remains with your company.
Yes, we can manage your accounts, reply to comments or messages and make sure that all interactions are handled properly.
We can set up an escalation process to make sure the right person from your company replies if some users have more complicated inquiries or need more information.
We start by reviewing your business goals, target audience and current marketing plans.
We also get access to your platforms and analytics tools so we can properly check performance and set up tracking.
Only when we create your social media strategy and initial content plan do we move forward with production and scheduling.
Depending on the size of the project, most clients can expect their first campaigns or content to start going live within a few weeks.
Engagement and follower growth often start picking up within the first few weeks.
Bigger results, like leads and website traffic, take longer to build, because they depend on consistent posting and an audience that trusts you.
How fast you get there depends on how often you post, how strong your content is, who you’re targeting and how much you put behind paid campaigns.
"*" indicates required fields
"*" indicates required fields
Stay inspired with our newest launches & insights
