Atlanta Branding Agency

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Atlanta Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Atlanta Branding Agency Services

Atlanta Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create​​​

Digital Strategies

Digital Strategies​​

Digital strategies aim to optimize your presence across digital channels to increase brand awareness, engagement, lead generation and conversions.

At Digital Silk, our website and app design projects begin with a digital strategy — where your strategist studies your business, brand strategy, industry and competitive landscapes, to formulate SMART goals, KPIs and pathways to achieving them.

Brand Strategy​

Brand Strategy​

Inconsistency in messaging and visual identity can cost businesses as much as 33% of revenue, because it hinders prospects’ ability to understand and remember a brand.

A brand strategy helps you clearly define your brand’s positioning, persona, key messaging and visual identity. The result is a set of clear guidelines used for project onboarding and to ensure consistency in brand representation across touchpoints.

Communication Strategy​

Communication Strategy​​

Struggling to define your UVP or formulate a concise and effective elevator pitch for different target audiences? Unsure how to respond to or effectively mitigate a crisis, whether a data breach, a reputation issue or natural crisis such as a global pandemic?

A communication strategy is a set of guidelines that aim to optimize and tailor your messaging to various target audiences, contexts, environments, and events. From taglines to company descriptions, brand voice and crisis communication protocols, this document keeps all brand messaging aligned and efficient, be it social media copy, HR manuals, customer support conversations and more.

01

The Process

How Our Atlanta Branding Experts
Build Strategies That Deliver Results


01Kickoff Call
02Competitor Research
03Buyer Personas
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

To influence how your target audience reacts to and engages with your brand, we first need to understand their specific pain points and gain points. Your brand strategist will study your consumers’ behavior to recommend content they are most likely to respond to.

Brand Positioning

Brand Positioning

Brand positioning is the foundation of a brand strategy. It describes where your brand stands relative to competitors in the eyes of your target audience, as well as how you need to reposition it to elicit a desired response in your audience.

Brand Visual Identity

Brand Visual Identity

It only takes up to seven seconds for someone to form an opinion about your brand. First impressions rely mainly on your brand’s visual elements, from the color palette to typography and image treatment.

Brand Messaging

Brand Messaging

Can brand-unaware users understand what you do within three seconds of landing on your website? Do your prospects know exactly what sets you apart from your top competitors? Standardizing your brand messaging helps you ensure clarity and build trust at each stage of the conversion funnel.

How We Build A Successful
Brand Communication Strategy

Communication Analysis​

Communication Analysis​​

Auditing your existing communication channels, protocols and message samples helps us determine our starting point, including areas for improvement.

Our communication strategists will review your website, social media channels and email campaigns, and interview you to determine bottlenecks to resolve and goals to achieve.

Communication Goals

Communication Goals​

Central to the communication strategy, like any strategy, are the specific, measurable, attainable, relevant and time-bound (SMART) goals. These serve as the north star for all efforts and provide insights that help you calibrate your communication strategy based on audience feedback.

Channels & Media Selection

Channels & Media Selection

Once we know how to use messaging to engage your target audience, we need to discover where to reach them. Putting your communication efforts into the right channels and content types helps you optimize your reach and the use of budget and resources.

Crisis Communication

Crisis Communication

How do you ensure a swift, unified and effective reaction to an unexpected event — be it a data breach, a corporate scandal or a natural disaster? Crisis communication is a set of simple protocols that define the key steps to follow when responding to crisis events.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Atlanta Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo