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Miami Branding Agency

Partnering With
Brands To Create Unique Brand Stories
From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Miami Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Miami Branding Agency Services

Miami Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Branding Results

In six months we’ve increased brand engagement and loyalty among international audiences.
  • 40,000
    active members
    inside the program
  • 56%
    of customers are
    repeat customers
  • Automated
    Reports
    generated for the campaign
    detailing real time data
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Increasing Brand
Engagement & Conversions

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Branding Results

In 6 months the brand saw more conversions among both new and existing leads.
  • 20%
    sales increase for
    Xerox Versalink
  • 43%
    conversion rate
    for nurtured leads
  • Improved
    Reporting
    and best practices
    for Xerox team
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Digital Strategies,
for Greater Brand Awareness

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Branding Results

In two months we increased doForm’s brand exposure and engagement.
  • 53
    new backlinks
  • 1500
    organic keywords
  • 21%
    lower bounce rate
    on contact page
  • 18.5%
    lower bounce rate
    on free trial page
  • Increased
    time
    on Free Trial page
    to 3:20
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Types Of Strategies We Create​​​

Digital Strategies

Digital Strategies​​

A digital strategy is an all-encompassing guide to build a better, more effective online presence. The strategy begins with outlining the target audience, competitive analysis, goals and key performance indicators, and the existing user journey.

Digital strategies are utilized to improve the performance websites, mobile apps, marketing campaigns, paid advertisements, and more. Common goals include increasing organic website traffic and campaign revenue.

Brand Strategy​

Brand Strategy​

A “brand” is a promise to the customer about the kind of product or experience they are purchasing, and how they will feel when they use it. And a brand strategy is the roadmap to create that emotional response from customers.

Elements of a brand strategy include a brand statement, mission, promise to customers, value, personality and tone, logo, and more. Stronger branding leads to increased brand awareness, visibility, customer retention and, ultimately, revenue.

Communication Strategy​

Communication Strategy​​

A communication strategy aims to provide consistency in storytelling and brand messaging. A communication aids in building a strong brand identity through overt, external messaging directed to the target audience.

Although communication strategies are similar to brand strategies, they differ in their uses and deliverables. For instance, common communication strategy takeaways include taglines, language and phrases for email marketing, social media, website copy, press releases, and blogs, descriptions for products and services, and more.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Miami Branding Agency


01Client Kickoff Call
02Business Analysis
03Competitor Research
04Recommendations & Deliverables
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Brand Audience

The purpose of branding (or rebranding) is to develop a unique identity your audience will connect with. To do so, we will develop a deep insight into your audience’s behavior, aspirations and expectations.

Brand Positioning

Brand positioning is a tailored strategy that will differentiate your brand from the competition, while shaping your audience’s perception of your business and offering.

Brand Visual Identity

Consistency in visual identity is key to brand retention. We will develop a brand style guide that will document and ensure a coherent use of your brand’s visual assets.

Brand Messaging

From your marketing materials to customer service, we will define your brand’s messaging including taglines, language and communication style.

How We Build A Successful
Brand Communication Strategy

Communication Analysis​

Communication Analysis​​

From your existing structures to market and competitor analysis, we study your organization and business environment. We look at where you stand in the market and devise a strategy to help you get to where you aspire to be.

This process allows us to identify your threats, opportunities and innovative tactics to grow your brand’s reach.

Communication Goals

Communication Goals​

Depending on our communication analysis and your business needs, we will define the SMART (specific, measurable, attainable, relevant and time-based) goals and KPIs that will guide and measure our performance.

These can include raising brand awareness, retention and loyalty, improving customer acquisition, product promotion and more.

Channels & Media Selection

Channels & Media Selection

By now, we know where you stand in the market and where you want to be. The next step is to identify the channels that will lead you to your goals.

Our brand and communication experts will decide on what platforms to use, schedule to follow and the overall strategy that will maximize the return on your investment.

Crisis Communication

Crisis Communication

With increased exposure comes the need for strategic reputation management.

Our team will outline the potential weaknesses to address and monitor, develop a process and platforms for addressing crises, and appoint a person in charge of handling such events.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Miami Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo

Download Our Whitepaper

2021 Guide to
Growing Brands Online

Drive more qualified traffic, improve engagement rates such as time on site and conversions and create customer stickiness for repeat sales.


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