Phoenix Branding Agency With An International Footprint

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Phoenix Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Phoenix Branding Agency Services

Phoenix Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy leverages various online technologies to help you achieve specific business goals.

At Digital Silk, we begin our eCommerce, website and app projects with detailed digital strategies to help us convert the platform we’re building into a fully optimized marketing tool.

Brand Strategy

Brand Strategy

A brand strategy helps businesses achieve two goals: 1) create a unique identity their audiences will recognize and relate to and 2) ensure consistency in their messaging and visual identity across channels.

Digital Silk’s branding experts leverage data and in-depth market research to create brands optimized for both online and offline performance.

Communication Strategy

Communication Strategy

Messaging is one of the key components in brand education; it directly affects how your audience understands and perceives your business.

Digital Silk’s communication strategies develop key messaging samples and guidelines that govern which communication channels to use and how to improve reach and engagement.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Phoenix Branding Agency


01Kickoff Call
03Competitor Research
02Audience Analysis
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

The purpose of a brand strategy is to improve how your target audiences understand and engage with your brand. Your target audiences can be consumers, investors, media, or other segments you may wish to attract.

Brand Positioning

Brand Positioning

Brand positioning is a foundational element of your strategy. It determines the unique space your brand occupies – or should occupy – in the competitive market and, in doing so, how your audiences will perceive you relative to competitors.

Brand Visual Identity

Brand Visual Identity

A brand’s visual identity refers to the guidelines that control how your key visual assets are used including your logo, primary and secondary colors, fonts, images and other visual elements.

Brand Messaging

Brand Messaging

Messaging mainly refers to the standardized copy you use to educate audiences on your offering, UVPs and other facets of your business. This includes your taglines, company descriptions and elevator pitches and website headers – to name a few.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

Our brand communication strategy begins with an in-depth assessment of your existing messaging, communication channels and guidelines (if any).

This assessment will help us understand your organization better, as well as uncover areas for improvement.

Communication Goals

Communication Goals

Based on our communication analysis coupled with competitor research and benchmarks, together we’ll specify the goals and KPIs for your communication strategy.

These will act as a north star for both strategy building and beyond as the KPIs will help us evaluate our performance and calibrate our approach to your brand communications.

Channels & Media Selection

Channels & Media Selection

Using competitor, audience and industry research, we’ll identify the key communication channels to use to optimize your reach and engagement.

We will also provide you with a set of guidelines and recommendations for each channel to further optimize your performance as well as resources.

Crisis Communication

Crisis Communication

How brands respond to a crisis, whether natural or internal, can directly impact their reputation and, subsequently, their revenue.

Our communication strategy includes crisis communication protocols to coordinate, accelerate and align your response to unexpected events with your brand values and promise.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Phoenix Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo