Rebranding Services
Our team of experts will guide you through every step of the process and ensure your new brand accurately reflects your company’s values and resonates with your target audience.
Rebranding Strategy
Create a research-based rebranding strategy that redefines your target audience, brand foundations, optimal positioning, focused messaging and visual identity.
We analyze your current brand, industry and competitors to see where you fall short. Then, our branding specialists deliver a custom strategy to guide you to brand growth.
Explore brand strategy services.
Brand Renaming
Transform your brand associations with a new, unique and memorable name.
We consider the memorability, resonance, differentiation and impact of your current name before making improved suggestions that will connect with your audience and transformed brand identity.
Rebranding Style Guide
Collaborate with some of the best designers in the industry to create a distinctive visual identity for your brand, including a new logo, color palette, typography and imagery.
At the end of this creative process, you will have all your visual assets, new and old, documented in a professional brand book.
Explore our brand design services.
Logo Redesign
Tell your brand’s story and make a lasting impression on your customers with memorable logo redesign.
Our award-winning designers will work with you to ensure that your new logo reflects your brand’s core values and is seamlessly integrated across all touchpoints, including websites, packaging, advertising and social media.
Explore logo design services.
Brand Package Redesign
Influence purchase decisions and drive sales with innovative, eye-catching new package designs.
We deliver captivating packages that communicate your product and brand’s core information through succinct, engaging messaging.
Explore package design services.

Reinvigorate Your Branding With Digital Silk
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Reliable Rebranding Agency
Our rebranding projects help businesses across industries
reposition their brand for online growth.
Featured Branding Projects
from startups to Fortune 500 companies.
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Brand Strategy And Brand Campaign Messaging
Refine positioning through a comprehensive landscape, audience and competitive analysis -

Storage Products Brand Strategy
Establishing a distinct consumer brand for premium storage products -

Beachfront Condo-Hotel Brand Strategy
Creating a unified and distinct brand identity for a beachfront condo-hotel -

Automotive Rebranding
Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints -

Transforming Dog Training eCommerce
Empowering canine training with a custom Shopify website -

Brand Naming & Design
Repositioning a warehouse operations management brand through a full suite of rebranding services -
Biotechnology Branding
Creating strategy and crafting design for branding collaterals to boost visibility -
Tax Compliance Rebranding
Refining and enhancing brand presence through rebranding strategy services -

Health Insurance Rebranding
Reforming brand perceptions through a custom brand strategy -

Brand Strategy And New Brand Identity
Creating an authentic position as a national player in the wire and cable industry
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A Comprehensive Landscape, Audience And Competitive AnalysisWe helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.
We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.
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Creating A Consumer BrandWe developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.
Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.
Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.
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Creating A Unified And Distinct Brand Identity For A Beachfront Condo-HotelOur team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.
We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.
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Rebranding To Realign Brand ValuesWe rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
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Accelerating Growth With Strategic Shopify DesignDigital Silk designed a fully custom site for Absolute Dogs’ dog training platform. We introduced brand-new messaging, conversion funnels and rearchitected products and collections.
Our Shopify-powered solution led to a 5.9% increase in new users, a 32.4% rise in organic search sessions and a 77.88% boost in add-to-cart actions.
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An End-To-End Brand TransformationWe helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
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Branding Across TouchpointsWe supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.
We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.
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Reworking An Existing BrandOur team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.
We created an effective branding strategy that highlights its UVP, mission and vision.
Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.
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Transforming Brand AssociationsWe revitalized LIG Solutions’ image, transforming its reputation with dynamic brand designs and a central logo redesign.
Collaborating closely with key stakeholders, we crafted a sleek, effective brand strategy and boosted awareness with a visual identity that truly reflects the value LIG Solutions’ offer its customers.
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A National Player In The Wire and Cable IndustryOur focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.
The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.
Our Rebranding Process
We transform brands through a tried-and-tested approach that delivers
measurable results.
OUR INDUSTRIES
Professional Rebranding For All Industries
Our team reinvigorates and reshapes brands across industries.
From strategic repositioning to refreshing designs, we work with brands of all backgrounds to address and fix current stumbling blocks.
Reposition your corporate business as a credible, authoritative industry leader.
Transform your brand identity to connect with your target audience, whether B2C households or B2B spaces.
Build trust and loyalty in your law firm’s services with an authentic new brand strategy.
Boost brand awareness and sales by shifting your brand strategy and visual identity.
Create a loyal following by modernizing or upgrading your restaurant’s branded elements.
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