Increasing Engagement & Visibility Through Modernization & SEO Strategy
- ABC Senior Services looked to organize and improve its website content with a responsive, updated design that also boosts visibility and domain rating.
- We reorganized the website content with a modern design and simplified navigation while driving traffic through backlinking and keyword ranking strategies.
- A 118.23% surge in user sessions, 13.55% longer average time on page and a 9.8% drop in bounce rate, along with nearly 1 million Google impressions and 2.5k referring domains.
The Challenge
Always Best Care Senior Services faced several website challenges:
Disorganized Content And Design
The website’s content was disorganized and its design elements were overwhelming, making it difficult for users to find the information they needed.
Outdated Design
The web design was outdated and lacked mobile responsiveness. It did not reflect the modern, professional image that Always Best Care wanted to convey.
Limited Domain Rating And Backlinks
The website’s Google domain rating was at 53 and it had limited referred backlinks, reflecting the need for enhanced online authority and trustworthiness.
Low Visibility
The website needed to improve its visibility by ranking higher for targeted keywords and reach potential clients in the senior and in-home care space.
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Content And Design Restructuring
We restructured the content and streamlined the design across the website to provide a clear, organized, easy to navigate and valuable user experience.
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Modern Design
We updated the website to deliver a modern, professional website experience that better represented Always Best Care’s image across devices.
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Domain Rating And Backlink Enhancement
We executed targeted SEO activities, including increasing the number of referring domains to 249, to improve the website’s Google domain rating and enhance its online authority and trustworthiness.
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Visibility Boost
Our strategy involved comprehensive SEO and content optimization, including on-page and off-page tactics, to reach the top 10 positions on SERPs and expand to a broader audience.
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