Close-up of a black vehicle fitted with a polished five-spoke ANRKY wheel, photographed on a sunlit rooftop with the ANRKY logo below
Image showing the before and after of ANRKY's website design

The Challenge

ANRKY designs custom forged wheels for exotic and luxury vehicles, where customers pick their
exact wheel design, finish and fit the same way they’d choose custom paint or interior trim.

A Visual Presentation That Undersold The Craftsmanship

The site’s visual presentation and storytelling fell short of the precision and prestige customers experience with the physical product, with no narrative tying ANRKY’s engineering process to the appeal of owning a bespoke set of wheels.

A Growing Catalog With No Scalable Structure

Thousands of custom builds across multiple constructions and finishes sat on the site with no way to filter or browse by model, finish or configuration.

Limited Organic Search Visibility

The site ranked for only a small number of competitive keywords in top positions, leaving high-intent luxury search traffic to competitors and generic marketplace listings.

Three stacked images of ANRKY's website design

The Solution

We moved ANRKY away from a transactional catalog model and
created a modern web design to showcase the story behind each wheel. 

  • A Story-Driven Homepage

    We opened the homepage with manufacturing footage and a dedicated process page that turns engineering steps into brand storytelling.

    This gives visitors context for the craftsmanship before they ever reach a product page. 

  • A Searchable Gallery For A Growing Photo Catalog 

    We built a custom site that organizes thousands of vehicle builds by model, finish and configuration instead of one long list.

    An added resources section gives ANRKY a base for long-term organic search authority. 

  • Configuration-First Navigation With Persistent CTAs 

    We built navigation around wheel configuration and added consistent “Request a Quote” and “Register a Product” prompts throughout the website design. Visitors move from browsing to a clear next step at any point in their research. 
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Image showing three pages of ANRKY's website design

The Results

Since the site launched in late May 2026, ANRKY’s organic performance has climbed consistently week over week.

Comparing current performance to the pre-launch baseline, per Ahrefs:
  • ~40%
    increase in organic search traffic
  • 15x
    increase in keywords ranking
    in the top 3 search positions
  • ~20%
    increase in domain authority
  • 3x
    increase in referring domains
  • ~3.5x
    increase in pages actively
    generating organic visibility
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