Increasing User Acquisition By 4161% Through Custom Website & Branding
- BFCU, a leading credit union in New York, needed help with brand repositioning and website redesign to offer a more engaging, effective online presence that resonates with a new generation of users
- We revamped their website, creating a more engaging experience for their diverse target audience and refining their brand positioning strategy
- The result: 4161% surge in new users and a 1303% increase in the number of sessions
The Challenge
BFCU set out to rebrand and redesign their website to improve user experience and attract a younger audience, all while expanding its online presence nationwide.
Addressing A Diverse Audience
BFCU struggled with connecting with a wide-ranging audience, specifically targeting millennial business owners. To overcome this challenge, they needed help with tailoring the customer journeys and messaging to resonate deeply with the unique values of each of the target segments.
Seamless In-Bank to Online Experience Transition
The challenge involved bridging the gap between the traditional in-bank experience and establishing a full-scale digital presence on the website. This required laying the foundations for the innovative concept of a virtual branch, offering a cohesive and engaging experience for customers transitioning to the online platform.
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Brand Repositioning
We worked on refining BFCU brand positioning strategy to align their messaging, unique value proposition with the values and expectations of their target audience, ensuring a more approachable and appealing brand image.
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Custom Website Design
Digital Silk collaborated with BFCU to revamp their website, introducing innovative features such as a streamlined online banking interface, interactive financial calculators and seamlessly integrated scheduling appointments. This resulted in a finely-tailored digital space that enhances user engagement and ensures a modern, efficient banking experience for their clients.
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Personalized Experience
Digital Silk created different conversion funnels for both personal and business banking services. This allowed different users to easily find information they needed. We supported their user journey with compelling messaging that contributed to higher conversions and more time on site.
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