A Website Redesign That Supports Brand Growth & Scalability
- Boston Materials, a deep-tech innovator in advanced composites, needed a new website to reflect its evolution from startup to industry leader.
- Digital Silk redesigned their site to clarify their value proposition, support SEO and lead gen, and resonate with engineers, executives and investors.
- Since the June 2024 launch, Boston Materials saw a 41.14% increase in users, a 31.16% boost in organic traffic and a 19.3% rise in engaged sessions.
The Challenge
Boston Materials needed a website that matched their evolution from
a venture-funded startup to a commercial innovato, clearly communicated their technical edge and positioned them to scale.
Communicating Technical Value Clearly
The old site didn’t effectively explain Z-axis Fiber™ technology to diverse audiences, from engineers to C-level buyers.
Weak Lead Generation & SEO
The website underperformed in attracting high-quality B2B leads and driving organic traffic.
Brand Maturity & Investor Appeal
The design and content failed to reflect their evolution from a startup to a commercial partner for global players like Microsoft and Nvidia.
Need For A Scalable Digital Partner
Boston Materials sought a long-term collaborator to support brand evolution, streamline complex content and future-proof the site’s structure.
-
Audience-Centric Content Strategy
We developed distinct user journeys for engineers, executives and investors, each with tailored access to technical specifications, product applications and company information to drive relevance and engagement.
-
Modern, Scalable Web Design
Our team crafted a sleek, tech-forward design system that reflects Boston Materials’ innovation edge. The site includes CMS flexibility, HubSpot CRM integration and the infrastructure to support additional subpages and product expansion.
-
Messaging For Innovation & Sustainability
We showcased Boston Materials’ commitment to reducing Scope 3 emissions and driving performance with reclaimed carbon fiber, balancing environmental storytelling with high-tech credibility.
-
Dynamic, Accessible UX
Designed an intuitive experience that uses motion graphics and dynamic visuals to break down complex composite technology into approachable, digestible content, without overwhelming the user.
-
SEO Foundation
We implemented a fully optimized page structure and on-site SEO to boost visibility for key B2B search terms and support ongoing organic growth.
Featured Case Studies
Capixa entered the financial services space seeking a brand that felt both professional and personal.
A bold new name, simplified design system and clear messaging established a foundation of trust and accessibility.
The final identity gave Capixa a distinct voice and the visual credibility needed to grow.
Frontier Auto Parts wanted an identity that matched the efficiency and reliability of its operations.
A robust visual system, applied across vehicles, uniforms and branded materials, unified the company’s presence.
The rebrand enhanced professionalism and supported broader recognition in both retail and wholesale environments.
CrawlSF needed a brand refresh that captured the excitement of local experiences while scaling for digital growth.
A new logo, expressive color palette and messaging built around local authenticity gave the brand new life.
The updated identity helped drive engagement and strengthened CrawlSF’s connection with its audience.
KPI Solutions sought a new identity to reflect its evolution into a more innovative, tech-driven operation.
Renamed to OPTO and supported by a forward-thinking visual strategy, the brand now reflects speed, scale and clarity.
This transformation positioned the company for stronger market differentiation and future expansion.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
Start A Conversation With Us
"*" indicates required fields