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Boston Materials

A Website Redesign That Supports Brand Growth & Scalability

  • Boston Materials, a deep-tech innovator in advanced composites, needed a new website to reflect its evolution from startup to industry leader.
  • Digital Silk redesigned their site to clarify their value proposition, support SEO and lead gen, and resonate with engineers, executives and investors.
  • Since the June 2024 launch, Boston Materials saw a 41.14% increase in users, a 31.16% boost in organic traffic and a 19.3% rise in engaged sessions.
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The Challenge

Boston Materials needed a website that matched their evolution from
a venture-funded startup to a commercial innovato, clearly communicated their technical edge and positioned them to scale.

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Communicating Technical Value Clearly

The old site didn’t effectively explain Z-axis Fiber™ technology to diverse audiences, from engineers to C-level buyers.

Weak Lead Generation & SEO

The website underperformed in attracting high-quality B2B leads and driving organic traffic.

Brand Maturity & Investor Appeal

The design and content failed to reflect their evolution from a startup to a commercial partner for global players like Microsoft and Nvidia.

Need For A Scalable Digital Partner

Boston Materials sought a long-term collaborator to support brand evolution, streamline complex content and future-proof the site’s structure.

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THE SOLUTION

Digital Silk delivered a high-performance website that combined
credibility, scalability and simplicity for a future-focused brand.

  • Audience-Centric Content Strategy

    We developed distinct user journeys for engineers, executives and investors, each with tailored access to technical specifications, product applications and company information to drive relevance and engagement.

  • Modern, Scalable Web Design

    Our team crafted a sleek, tech-forward design system that reflects Boston Materials’ innovation edge. The site includes CMS flexibility, HubSpot CRM integration and the infrastructure to support additional subpages and product expansion.

  • Messaging For Innovation & Sustainability

    We showcased Boston Materials’ commitment to reducing Scope 3 emissions and driving performance with reclaimed carbon fiber, balancing environmental storytelling with high-tech credibility.

  • Dynamic, Accessible UX

    Designed an intuitive experience that uses motion graphics and dynamic visuals to break down complex composite technology into approachable, digestible content, without overwhelming the user.

  • SEO Foundation

    We implemented a fully optimized page structure and on-site SEO to boost visibility for key B2B search terms and support ongoing organic growth.

Tell Us About Your Project
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The Results

Boston Materials’ new site delivered measurable traffic gains and strategic brand value within 10 months (from June 26, 2024).

Saw a

41.14 %

increase in active users.

Boosted organic traffic by

31.16 %

increasing brand visibility

Raised engaged sessions by

19.3 %

with better UX.

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