Clear Blue Insurance Group: A Modern Brand & Website For Industry Trust
- Clear Blue Insurance Group, a leading provider of insurance solutions for carriers and managing general agents, needed a unified brand and digital presence that reflected its credibility and leadership.
- Digital Silk delivered a full rebrand and custom website redesign with a clear strategy, modern visuals and a conversion-focused platform built to scale.
- The new experience strengthened Clear Blue’s online authority, boosted engagement and positioned the brand as a trusted partner for carriers and managing general agents.
The Challenge
Clear Blue Insurance Group was a trusted name in the insurance sector,
but its outdated branding and website no longer reflected its credibility or supported growth.
Fragmented Brand Identity
The old branding lacked cohesion and didn’t reflect Clear Blue’s market leadership.
Outdated Visuals
Design language failed to convey the company’s innovation or reliability.
Limited Digital Presence
The website lacked clear funnels, modern UX and mobile responsiveness.
Complex Messaging
Content across programs and partnerships was inconsistent and overly technical.
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Strategic Brand Foundation
We developed a clear brand strategy and messaging hierarchy that positioned Clear Blue as a leader in scalable, technology-driven insurance solutions.
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Visual Identity Redesign
A refreshed logo, color system and brand book brought a cohesive, confident look that communicates reliability and innovation.
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Custom Website Build
The new website combines sophistication with seamless usability, creating an experience optimized for conversions and mobile performance.
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Cohesive Messaging System
Streamlined content and a unified tone help carriers, MGAs and partners quickly understand Clear Blue’s value and expertise.
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Integrated Digital Experience
A simplified UX ensures effortless navigation across programs and partnerships, helping users find what matters most.
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