Securing 23% More Users Through Design & Branding
- Leading organizer of pub crawls and holiday events in San Francisco Bay Area needed a new website and branding.
- We created a new logo and designed a fresh website with great user experience and execution of the technical SEO.
- The result: 23.41% more users and a 213.89% increase in average session duration
The Challenge
CrawlSF approached us to help with their goal of becoming the go-to resource for discovering events and activities in San Francisco, appealing to both residents and tourists alike.
Poor User Experience
CrawlSF needed to address the critical issue of improving user experience on their platforms, aiming to substantially increase user satisfaction for both desktop and mobile users and turn visitors into customers.
Preserving Existing Ranking & Traffic
They had dedicated significant efforts to SEO on their old website and faced the challenge of ensuring that these search engine rankings were not negatively impacted following the website redesign.
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Industry Trends & Competitor Review
To establish a clear and effective brand strategy for the new website, we conducted a comprehensive review of current industry trends and a detailed analysis of key competitors, which allowed us to identify areas where CrawlSF could uniquely position itself in the market.
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Crafting UVP & Brand Identity
The insights gained from our analysis were instrumental in shaping a distinct unique value proposition (UVP) for CrawlSF. We worked to articulate what sets CrawlSF apart from its competitors, focusing on its strengths and unique offerings to appeal to both locals and visitors in San Francisco.
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Creation Of The New CrawlSF Logo
As the culmination of this strategic branding process, the new logo served as a critical component in establishing the brand’s identity and was integrated throughout the website, reinforcing the brand’s presence and recognition in the market.
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New Website Strategy & UX Design
Digital Silk worked on the optimal website sitemap and layout that would help users find events and information that they need very fast on the website. We also emphasized the importance of typography and photography on the web space, that would make it more readable and easy to navigate.
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Search Engine Optimization
Our approach included a detailed content audit, strategic keyword research and implementation, and enhancing the website’s technical framework to improve structure, speed, and responsiveness, thereby boosting search engine visibility and user experience.
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