EnviroSeal: Launching A Consumer-Friendly Spray Foam Brand
- EnviroSeal, a spray foam insulation brand by Quadrant Performance Materials, needed a standalone website to launch a more approachable, consumer-friendly brand while supporting contractor and home builder growth.
- Digital Silk delivered brand strategy, visual identity, and a custom WordPress website designed to build trust across multiple audiences, support future marketing initiatives, and scale with the brand’s growth.
- Within three months of launch, views increased by ~4.4x, users increased by ~15.1x and engaged sessions increased by ~7.9x.
The Challenge
Despite rapid growth, Quadrant Performance Materials lacked a digital foundation
to launch EnviroSeal as a standalone, consumer-friendly brand built for scalable lead generation.
Launching A Standalone Brand
EnviroSeal required a separate website on a new domain to build brand awareness and trust, while remaining connected to Quadrant PM’s more technical corporate presence.
Multi-Audience Messaging Complexity
The site needed to clearly serve contractors, home builders and homeowners with distinct messaging paths without creating confusion or friction between audiences.
Limited Brand & Marketing Resources
With a lean internal team and minimal existing brand assets, EnviroSeal needed a website that could scale without ongoing development support.
Lead Generation Beyond Trade Shows
The brand had to reduce reliance on referrals and trade shows by introducing a digital channel designed to capture and nurture qualified leads.
Scalable, Connected Brand Ecosystem
EnviroSeal had to function as a marketing-forward brand site while enabling clear cross-linking back to Quadrant PM for technical and safety-driven content.
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Brand Strategy & Positioning
EnviroSeal’s messaging and voice were defined to resonate with contractors, home builders and homeowners, balancing performance, comfort, reliability and trust across all audience segments.
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Visual Identity: Logo & Brand Book
A modern identity system was created, including logo design, typography, color palette and usage guidelines, ensuring consistency across web, brochures, videos and future campaigns.
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Conversion-Focused Website Design
A custom WordPress website was designed around approximately six core landing pages, with clear user pathways for each audience to reduce friction and increase inquiry intent.
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Lead Capture & Growth Features
Contact forms, newsletter signup and social integrations were implemented to support lead generation, nurturing and ongoing awareness beyond trade shows and referrals.
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Scalable Content Architecture
The site structure was planned to support future expansion, including new product pages, builder program materials, case studies and resources without requiring a rebuild.
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WordPress CMS For Ongoing Growth
A flexible, easy-to-manage CMS was delivered, allowing a lean internal team to update content, add pages and grow the brand library as new assets are introduced.
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Connected Brand Ecosystem
EnviroSeal was built to function as an outward-facing marketing engine, while enabling clear cross-linking back to Quadrant Performance Materials for corporate and technical reference as needed.
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