Elevating A Legacy Brand With A Modern Digital Experience
- Helinet needed a site that matched the sophistication of its aviation services and supported growth across multiple business lines.
- Digital Silk delivered a high-end redesign with tailored UX, visual storytelling and simplified lead funnels built for long-term scalability.
- Since launch, engagement rate rose +31.1%, conversions increased +152% and average engagement time jumped +31.36%.
The Challenge
Helinet Aviation needed a modern digital presence that reflected its premium brand
and supported growth across diverse service areas.
Outdated User Experience
The design no longer resonated with Helinet’s high-profile clientele, especially luxury and enterprise users.
Fragmented Messaging
Each service area lacked tailored storytelling, making it harder to communicate value across charter, production and medical operations.
Weak SEO & Lead Capture
Limited optimization and technical constraints reduced organic visibility and site performance.
Complex Navigation
Overcrowded menus and scattered CTAs made it difficult for users to find relevant information or convert.
Restrictive CMS
The ExpressionEngine backend limited scalability and made it hard to manage content updates.
-
Tailored UX Architecture
Each service vertical, including Charter, Production, ENG, Utility, Air Medical, Helinet Technologies and Aircraft Management, received a custom layout and user journey.
-
Immersive Visual Storytelling
We integrated a 15–20 second splash video on the homepage and strategically embedded high-quality visual assets across key pages.
-
Conversion-Focused Design
Simplified lead forms and CTAs streamlined inquiries, especially for Charter and Production services.
-
Luxury-Inspired UI
We introduced motion, modular content blocks and clean navigation to align with the high-end expectations of Helinet’s audience.
-
CMS Overhaul
Migrated the site to a modern, flexible CMS, reducing technical debt and enabling easier updates and scalability.
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SEO-Ready Framework
The rebuild included schema markup, optimized page speed and structured content for long-term visibility.
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Ongoing Support
We provided a post-launch roadmap for future design updates, performance monitoring and campaign integration.
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