IBM Scalable Microsite Design Case Study
- IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe
- We developed guidelines, processes and localized marketing strategies for each site
- The result: 200+ new websites in 21 countries in 5 months
THE CHALLENGE
Global IBM Locations struggled to adopt new industry-specific marketing communications effectively
Reaching New Markets Online
The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.
Microsite Adoption
The team then realized that every country encountered similar problems in the adoption process and took very long to solve them or didn’t know where to find the necessary information to update on the pages.
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Insurance
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Retail Consumer Products
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Telecommunications & Media Entertainment
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Energy
FADEL’s digital overhaul focused on clearly communicating the value of its AI-powered rights management platform.
A modular design system, direct messaging and scalable architecture made it easier for varied users — from enterprise buyers to technical stakeholders — to find what they need and take action.
Post-launch, targeted SEO and PPC campaigns continue to support business growth and lead generation.
Wodwo’s redesigned platform simplifies the experience of working with automated AI modeling tools.
Interactive dashboards and a responsive chatbot let users explore model performance and use cases in real time.
Clear navigation, modular content and focused user flows support deeper technical exploration without friction.
AutogenAI needed a platform that could explain a complex generative AI product while converting high-value leads.
The new site uses educational UX patterns, segmented content and modular layouts to support long sales cycles and technical decision-making.
Data-informed updates to structure and messaging improved engagement and channel efficiency.
KPI Solutions rebranded as OPTO to reflect a more advanced approach to supply chain automation.
A newly built platform supports the shift with interactive content, guided flows and clear product positioning.
Optimized architecture and improved SEO led to more than 2x growth in organic traffic value within two years.
Recognized Web Design Agency Experts
- Brand Strategy
- Communication Strategy
- Logo & Graphic Design
- UI & UX Design
- Package Design
- Custom Web Design
- Ecommerce Development
- Mobile App Development
- Software & AI Development
- ERP Portal Integration
- Marketing Strategy
- Social Media Marketing
- Search Engine Optimization
- Paid Media Marketing
- Email Marketing
- Creative Copywriting
- Content Marketing
- Influencer Marketing
- Affiliate Marketing
- B2B Direct Marketing
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