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WEB DESIGN

Impendi Analytics Website Redesign Case Study

  • Strategic sourcing execution firm, Impendi Analytics required a website redesign to attract more leads and potential recruits
  • We designed an entirely new, strategically planned and fully optimized website and brand strategy
  • The result: 81.09% increase in unique visitors shortly after launch
Impendi Angled

THE CHALLENGE

Impendi Analytics required a new website to capture leads & potential recruits

Impendi website redesign

Messaging

Impendi Analytics provides an invaluable service of improving clients’ revenue by optimizing costs and expenditure.

Unclear messaging, navigation and cluttered copy made it difficult for prospects to understand Impendi’s offering and unique value proposition.

Navigation

In addition, candidates interest in applying to join Impendi couldn’t find relevant career information and up-to-date job ads on their website. Low average time on site and low traffic pointed to poor user experience.

Impendi-additional

THE SOLUTION

To help Impendi attract and engage more prospects and better talent, we designed an entirely new website
fully optimized for usability, conversions and search engines. Some of our deliverables included:

The Results

Two weeks after the new website launched, we achieved:

Page views
increase by

114 %

resulting in a wider audience reach.

A unique visitor
increase by

81 %

improving Impendi Analytics’ revenue potential.

A bounce rate
decrease of

23 %

offering Impendi’s clients
more engaging content.

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