WEB DESIGN
Impendi Analytics Website Redesign Case Study
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Strategic sourcing execution firm, Impendi Analytics required a website redesign to attract more leads and potential recruits.
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We designed an entirely new, strategically planned and fully optimized website and brand strategy.
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The result: 81.09% increase in unique visitors shortly after launch.
The Challenge
Impendi Analytics required a new website to capture leads & potential recruits
Messaging
Impendi Analytics provides an invaluable service of improving clients’ revenue by optimizing costs and expenditure.
Unclear messaging, navigation and cluttered copy made it difficult for prospects to understand Impendi’s offering and unique value proposition.
Navigation
In addition, candidates interest in applying to join Impendi couldn’t find relevant career information and up-to-date job ads on their website.
Low average time on site and low traffic pointed to poor user experience.
The Solution
To help Impendi attract and engage more prospects and better talent, we designed an entirely new website
fully optimized for usability, conversions and search engines. Some of our deliverables included:
fully optimized for usability, conversions and search engines. Some of our deliverables included:
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Premium Brand Solutions
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Sitewide Copywriting
The Results
Two weeks after the new website
launched, we achieved:
launched, we achieved:
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Page views
increase by114%resulting in a wider
audience reach -
A unique visitor
increase by81%improving Impendi Analytics’ revenue potential -
A bounce rate
decrease of23%offering Impendi’s clients
more engaging content
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