A lighting engineer works heavy machinery
INTERNATIONAL CINEMA LIGHTING SOCIETY WEBSITE REDESIGN CASE STUDY

Amplifying Brand Awareness & Member Engagement

  • The International Cinema Lighting Society (ICLS) faced challenges with brand awareness, user experience (UX) and effectively communicating member benefits on their existing website.
  • Digital Silk redesigned the ICLS website, focusing on creating modern aesthetics, effective conversion funnels and a platform for knowledge sharing.
  • The result: Significantly improved user engagement, increased conversions and a robust platform for member interaction and knowledge exchange
Request A Quote LAUNCH THE WEBSITE
ICLS's web design screenshots across devices

The Challenge

ICLS required an updated digital presence that highlights the brand’s position as an industry leader and spreads awareness about its educational solutions and member benefits.

A trio of screenshots from ICLS's website design

Brand Awareness

ICLS needed to enhance its visibility and awareness as the only international organization representing the cinematic lighting community. The existing website did not effectively communicate the unique value or global reach of ICLS.

User Experience

The old website’s design and navigation were outdated, making it difficult for users to find information, engage with content, or understand the benefits of membership.

Conversion & Funding

ICLS aimed to increase conversions and attract funding by clearly showcasing membership benefits and the organization’s impact on the industry.

Knowledge Sharing

There was a need for a platform where members could comfortably share their expertise, experiences and ideas, fostering a supportive and knowledgeable community.

Clear Communication Of Benefits

The existing website did not clearly convey the dual benefits of being a member — what ICLS provides to its members and what members can contribute to the industry.

Two lighting engineers are silhouetted against a glowing light

THE SOLUTION

We delivered a custom web design that informs, engages and converts ICLS’ potential members.

Some of our deliverables included:

  • Modern Website Redesign

    We overhauled the ICLS website with a fresh, modern look and feel, improving the overall UX by making the site more visually appealing and easier to navigate.

  • Effective Conversion Funnels

    Digital Silk implemented clear and effective conversion funnels to guide visitors through the process of learning about, engaging with and joining ICLS. This included well-defined membership tiers and detailed benefits for each level.

  • Educational Platform

    The new website features a comprehensive video library and other educational resources, providing members with valuable content and opportunities for professional development.

  • Platform For Knowledge Sharing

    We developed a user-friendly platform where members can share their knowledge and expertise, fostering a sense of community and collaboration.

  • Consistent Branding

    Our team ensured that the website reflects ICLS’s status as the first and only international organization for the cinematic lighting industry, emphasizing its role in advocating for members’ rights and providing a unique industry voice.

Tell Us About Your Project
A trio of screenshots from ICLS's website design

The Results

In the two months following ICLS’ website redesign launch:

Returning users increased

41.6 %

as engaging, high-quality UX boosted brand loyalty.

New users increased

22.1 %

representing an extension in ICLS’ wider brand awareness.

Organic sessions increased

59.2 %

through the growth of ICLS’ knowledge sharing platforms.

Request a Quote For Your Project
before and after arrow image
Before and after screenshots of ICLS's website design
CLICK TO VIEW MORE Hide

Featured Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
Golden Gate Bridge
--image:1
Translating Local Energy Into A Distinctive Brand

CrawlSF needed a visual identity that captured its mission of helping people experience San Francisco like a local.

A bold new logo, cohesive design system and refined messaging brought clarity and character to the brand.

The final identity supported brand expansion and a seamless digital rollout.

launch the website Request a Quote
opto-branding portfolio-bcg-min
--image:1
Rebranding A Logistics Leader For Competitive Advantage

KPI Solutions sought a modern brand that reflected its innovation in warehouse operations.

A new name — OPTO — paired with a streamlined logo and mood board redefined its positioning in a changing industry.

The refreshed brand created a stronger market presence and a clear platform for future growth.

launch the website Request a Quote
ds-capixa-branding portfolio-bcg
--image:1
Creating A Lending Brand Built For Trust And Scale

Capixa entered the small business funding space with a need to establish credibility and connect with a broad audience.

A sharp new name, visual identity and content strategy shaped a brand that felt approachable, modern and professional.

The overhaul positioned Capixa for strong visibility and customer trust from day one.

launch the website Request a Quote
ds-branding portfolio-frontier auto parts-bcg (2)
--image:1
Refreshing A Legacy Brand With A Modern Identity

Frontier Auto Parts needed a brand that better reflected its values of dependability and performance.

A unified design system extended across uniforms, vehicle graphics and signage to reinforce a consistent look and feel.

The rebrand boosted recognition and aligned the company’s identity with its operational strengths.

launch the website Request a Quote
load more examples