Laser By Aleya Marketing Case Study
+70% Organic Growth In 6 Months — Local SEO & Meta Ads That Work
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Laser By Aleya, a laser hair removal clinic in New York, partnered with us to boost local visibility and generate consistent, high-quality leads in a competitive market.
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We restructured their digital strategy, launching performance-driven Meta Ads and building a strong SEO foundation focused on high-intent local keywords.
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In just 6 months, we drove a +70% surge in organic sessions, reduced cost-per-lead by 27% and helped them rank for 260+ keywords in top 20 positions.
Laser By Aleya
The Challenge
Laser By Aleya’s marketing lacked the structure and consistency needed to generate
cost-efficient leads, build local visibility and support long-term growth in a competitive market.
cost-efficient leads, build local visibility and support long-term growth in a competitive market.
Inefficient Lead Generation
Laser by Aleya’s previous campaigns delivered inconsistent results, with fluctuating lead volume and a high cost-per-lead (CPL) that hindered ROI.
Limited Local Visibility
The brand had minimal presence across search engines and local directories, making it difficult for potential clients to discover the studio organically.
Weak SEO Foundations
With a low domain rating and lack of authority signals, the website struggled to rank for competitive, high-intent keywords in its target market.
Underperforming Content
Much of the blog content was outdated or misaligned with current search intent and there was no scalable plan in place for ongoing content development.
Lack Of Operational Consistency
Without structured deliverables and ongoing optimization, the studio lacked the marketing cadence needed to support sustainable, long-term growth.
The Solution
We implemented a dual digital marketing strategy aimed at maximizing high-quality
lead generation through Meta Ads and enhancing long-term visibility via SEO.
lead generation through Meta Ads and enhancing long-term visibility via SEO.
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Paid Meta Advertizing
We launched and maintained an “Always On” Meta Ads campaign, optimized around local targeting and lead capture with a cost-efficient budget.
– Targeting: Women aged 25–45 in the Great Neck, New York area.
– Creative: Focus on benefits of laser hair removal (e.g. long-term savings, skin confidence).
– Goal: Meet and exceed monthly lead targets while reducing CPL. -
SEO Foundations & Content Growth
To drive long-term visibility and attract high-intent local traffic, we executed a multi-layered SEO strategy designed to strengthen authority and improve keyword rankings.
Key Actions:
– Re-optimized existing blog content to improve website design structure, keyword alignment and readability.
– Launched new content targeting high-converting queries like “Brazilian laser hair removal cost”.
– Built domain authority through consistent off-page SEO, PR placements and citation backlinks.
– Enhanced local visibility by optimizing Google Business Profile, responding to reviews and improving map presence.
The Results
Laser By Aleya’s integrated SEO and Meta Ads strategy delivered measurable gains in visibility, lead volume and cost efficiency from Oct. 1, 2024 – Mar. 31, 2025.
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6-Month Lead Volume23%above goal
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Cost-Per-Lead27%below target
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Organic Sessions70%above goal
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Top 1–3 rankings:33keywords
Target: 10 -
Top 4-10 rankings:94below target
Target: 30 -
Top 11-20 rankings:133above goal
Target: 70
OUR WORK
Proven Digital Results
For Growing Brands
Built for performance. Backed by strategy. Trusted across industries.
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