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Lifestyle

A Social Strategy That Drove 1.2M+ Video Views & 22K TikTok Followers

  • Lifestyle, the Emmy-winning production team behind Lifestyle with Roy Ice, reached over 4M weekly viewers on TV, but had no presence on TikTok and saw stagnant performance on Instagram, missing opportunities to connect with a younger, mobile-first audience.
  • Digital Silk crafted a platform-native short-form video strategy that repurposed hundreds of long-form episodes, launched TikTok from scratch, optimized Instagram content and introduced trend-driven, behind-the-scenes storytelling.
  • In just a few months, Faith for Today gained +1.2M video views, +21K TikTok followers and achieved a 4.2% Instagram engagement rate, positioning the brand for long-term digital growth and influencer-level visibility.
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The Challenge

Lifestyle needed to grow brand visibility among mobile-first viewers.
But their social platforms lacked strategy, consistency and performance.

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No TikTok Presence

Faith for Today hadn’t launched a TikTok account, missing a major channel for reaching Gen Z and Millennial audiences.

Underleveraged Content Library

Hundreds of long-form episodes sat unused, with no system in place to turn them into short-form digital assets.

Stagnant Instagram Engagement

Posts were inconsistent and unbranded, resulting in poor reach, low engagement and no follower growth.

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THE SOLUTION

Digital Silk launched an organic-first short-form video strategy to drive
visibility, build community and position Lifestyle as a modern, mobile-first content brand.

  • Short-Form Video Editing

    Cut 100+ long-form episodes into branded Reels and TikToks with hooks, subtitles and a bold visual identity.

  • Platform-Native Trend Strategy

    Provided weekly trend guidance and topical content ideas to capitalize on viral moments.

  • Guest Collab Integration

    Used Instagram Collabs with celebrity guests to expand reach and credibility.

  • Behind-The-Scenes Production

    Captured exclusive B-roll and interview moments to deepen brand connection and fill content gaps.

  • Cross-Channel Content Distribution

    Repurposed videos for Facebook and Twitter to extend visibility across channels.

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The Results

In just a few months, Lifestyle achieved massive performance gains across TikTok and Instagram, transforming from underperformance to viral traction and long-term digital growth.

Total video views surpassed

1.2 M

including short-form edits from archived episodes and new trend-driven content.

Gained over

21 K

new TikTok followers through organic reach and platform-native storytelling.

Instagram engagement rate averaged

4.2 %

Driven by short-form video, B-roll content and consistent posting.

Increase in Instagram engagements over

1.7 K

Rising from minimal activity to over 13,000+ total interactions.

TikTok reach grew by

654 %

With consistent content strategy and collaboration with guests.

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