A Social Strategy That Drove 1.2M+ Video Views & 22K TikTok Followers
- Lifestyle, the Emmy-winning production team behind Lifestyle with Roy Ice, reached over 4M weekly viewers on TV, but had no presence on TikTok and saw stagnant performance on Instagram, missing opportunities to connect with a younger, mobile-first audience.
- Digital Silk crafted a platform-native short-form video strategy that repurposed hundreds of long-form episodes, launched TikTok from scratch, optimized Instagram content and introduced trend-driven, behind-the-scenes storytelling.
- In just a few months, Faith for Today gained +1.2M video views, +21K TikTok followers and achieved a 4.2% Instagram engagement rate, positioning the brand for long-term digital growth and influencer-level visibility.
The Challenge
Lifestyle needed to grow brand visibility among mobile-first viewers.
But their social platforms lacked strategy, consistency and performance.
No TikTok Presence
Faith for Today hadn’t launched a TikTok account, missing a major channel for reaching Gen Z and Millennial audiences.
Underleveraged Content Library
Hundreds of long-form episodes sat unused, with no system in place to turn them into short-form digital assets.
Stagnant Instagram Engagement
Posts were inconsistent and unbranded, resulting in poor reach, low engagement and no follower growth.
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Short-Form Video Editing
Cut 100+ long-form episodes into branded Reels and TikToks with hooks, subtitles and a bold visual identity.
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Platform-Native Trend Strategy
Provided weekly trend guidance and topical content ideas to capitalize on viral moments.
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Guest Collab Integration
Used Instagram Collabs with celebrity guests to expand reach and credibility.
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Behind-The-Scenes Production
Captured exclusive B-roll and interview moments to deepen brand connection and fill content gaps.
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Cross-Channel Content Distribution
Repurposed videos for Facebook and Twitter to extend visibility across channels.
Featured Case Studies
Building A Bold Identity For A Fintech Challenger
Capixa, a startup offering small business funding, sought a compelling brand to match its ambitious growth plans.
A catchy new name, modern logo, and a clean visual language were developed to signal simplicity and trust.
The refreshed identity now communicates approachability and financial confidence to a broad customer base.
Crafting A Cohesive Look For A Parts Supplier
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints.
Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
Refreshing A Local Brand With Global Appeal
CrawlSF, a San Francisco-based event company, looked to modernize its identity to support expansion and deepen local ties.
Visuals and messaging were aligned to its “Experience Francisco Like a Local” promise, with a flexible logo system and engaging assets.
The result is a fun, dynamic brand that’s now more relevant to both tourists and long-time locals.
Repositioning For Growth In Warehouse Tech
KPI Solutions reintroduced itself as Opto to reflect a shift toward scalable warehouse automation and operational innovation.
A bold name, custom logo and modular visual identity set the tone for this next chapter in its evolution.
The rebrand enhanced industry perception and created a platform for future marketing and digital expansion.
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