

A Social Strategy That Drove 1.2M+ Video Views & 22K TikTok Followers
- Lifestyle, the Emmy-winning production team behind Lifestyle with Roy Ice, reached over 4M weekly viewers on TV, but had no presence on TikTok and saw stagnant performance on Instagram, missing opportunities to connect with a younger, mobile-first audience.
- Digital Silk crafted a platform-native short-form video strategy that repurposed hundreds of long-form episodes, launched TikTok from scratch, optimized Instagram content and introduced trend-driven, behind-the-scenes storytelling.
- In just a few months, Faith for Today gained +1.2M video views, +21K TikTok followers and achieved a 4.2% Instagram engagement rate, positioning the brand for long-term digital growth and influencer-level visibility.


Featured Case Studies



Capixa, a startup offering small business funding, sought a compelling brand to match its ambitious growth plans.
A catchy new name, modern logo, and a clean visual language were developed to signal simplicity and trust.
The refreshed identity now communicates approachability and financial confidence to a broad customer base.



We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints.
Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.


CrawlSF, a San Francisco-based event company, looked to modernize its identity to support expansion and deepen local ties.
Visuals and messaging were aligned to its “Experience Francisco Like a Local” promise, with a flexible logo system and engaging assets.
The result is a fun, dynamic brand that’s now more relevant to both tourists and long-time locals.



KPI Solutions reintroduced itself as Opto to reflect a shift toward scalable warehouse automation and operational innovation.
A bold name, custom logo and modular visual identity set the tone for this next chapter in its evolution.
The rebrand enhanced industry perception and created a platform for future marketing and digital expansion.