Implementing An SEO Strategy That Beat Wikipedia
- Links Golf Club needed help with quickly growing their brand and organic traffic.
- We implemented a tailored SEO strategy that included high quality link building, content production and technical optimization.
- Number 1 ranking on Google, with direct contribution to membership sales and consistent revenue growth with organic search.
The Challenge
New to the digital world, Links Golf Club faced challenges with effectively maximizing their paid advertisement
and getting a spot in organic Google search results among strong competitors.
Brand New Website & Domain
It typically takes 6-12 months to build the domain ranking and website strength for a new brand. Because Links Golf wanted to grow quickly, we had to come up with an outside-of-the-box SEO approach.
Frequently Searched Term As A Brand Name
Links Golf faced a unique challenge as their brand name coincided with a frequently searched golf term, making it difficult to stand out in online searches.
High Difficulty Keywords
Without a strong SEO strategy to support it, the business/website would hardly show up in Google search results, given how popular the name is as a search term with alternative search intent.
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Link Building Strategy
We created a strategy in which we identified websites (referring domains) with high domain rating and built 30 links per month.
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Content Writing
Our team conducted thorough research on keywords and frequently asked questions (long-tail keywords with high volume, low difficulty) and created highly optimized blog posts (6 per month) to quickly build authority and ranking.
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Technical On-Site Optimization
We continuously monitored metrics, conducted keyword research and optimized every element of the site for search.
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Performance Monitoring & Refinement
With continuous monitoring of key metrics complemented by monthly reviews, we consistently met or exceeded our objectives.
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