TEDx Youth Campaign for Miami Country Day School (MCDS) Case Study
Amplifying Visibility for TEDx Youth at MCDS
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Miami Country Day School (MCDS), a leading private school in Miami, needed to significantly increase visibility for their TEDx Youth event.
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We delivered a comprehensive social media campaign with targeted strategies for each phase of the event: pre-event, live streaming and post-event.
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The campaign achieved a remarkable 78% increase in livestream views compared to the industry benchmark.
The Challenge
Bring viewers to the online TEDx MCDS streaming event with a
pre-launch, launch and post-launch social media campaign.
pre-launch, launch and post-launch social media campaign.
Short Time Frame
We had only 3 weeks from concept to launch to build and execute the event promotion strategy. This includes integrating the stream to the website, copywriting and video creation for teasers and social media creatives.
TEDx Branding Guidelines
We had to navigate all the restrictions required by the TEDx brand from logo usage guidelines, to creating branded visuals and advertising limitations under the 3rd party TEDx brand and voice.
THE SOLUTION
We built a TEDx branded website with live streaming integration, designed
creative promotional content for social media for pre-launch, launch and post-launch.
creative promotional content for social media for pre-launch, launch and post-launch.
Some of our deliverables included:
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Website with live streaming integration
This included pre-event sign-ups with calendar notifications for live streaming, teaser video, speakers’ bio and topic teaser to raise awareness leading up to the event. -
Teaser video & post event video snippets for social media
The momentum created during the live event was carried over in a post-event engagement strategy: Each student had a personalized social content leading to their TEDx Youth Talk video recording on the official TEDx YouTube Channel. -
Social media campaign
The campaign had dedicated goals for each stage of the event: pre-event, live streaming and post event. This entitled new adds visuals, messaging and CTA for each stage.
The Results
In the first six months, we:
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Awareness Campaign200kimpressions for pre-event content
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Live Steaming Traffic Campaign78%more stream views than industry benchmark
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Post Event Campaign34%increase in views for the
TEDx talk videos
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