Miami Country Day School
gradient-bg-sm
TEDx Youth Campaign for Miami Country Day School (MCDS) Case Study

Amplifying Visibility for TEDx Youth at MCDS

  • Miami Country Day School (MCDS), a leading private school in Miami, needed to significantly increase visibility for their TEDx Youth event.
  • Digital Silk delivered a comprehensive social media campaign with targeted strategies for each phase of the event: pre-event, live streaming, and post-event.
  • The campaign achieved a remarkable 78% increase in livestream views compared to the industry benchmark.
design slide

The Challenge

Bring viewers to the online TEDx MCDS streaming event with a pre-launch, launch and post-launch social media campaign.

stacked_3

Short Time Frame

Digital Silk had only 3 weeks from concept to launch to build and execute the event promotion strategy. This includes integrating the stream to the website, copywriting and video creation for teasers and social media creatives.

TEDx Branding Guidelines

Digital Silk had to navigate all the restrictions required by the TEDx brand from logo usage guidelines, to creating branded visuals, and advertising limitations under the 3rd party TEDx brand and voice.

background_3

THE SOLUTION

Digital Silk built a TEDx branded website with live streaming integration, designed creative promotional content for social media for pre-launch, launch and post-launch.

Some of our deliverables included:
  • Website with live streaming integration

    This included pre-event sign-ups with calendar notifications for live streaming, teaser video, speakers’ bio and topic teaser to raise awareness leading up to the event.

  • Teaser video & post event video snippets for social media

    The momentum created during the live event was carried over in a post-event engagement strategy: Each student had a personalized social content leading to their TEDx Youth Talk video recording on the official TEDx YouTube Channel.

  • Social media campaign

    The campaign had dedicated goals for each stage of the event: pre-event, live streaming and post event – this entitled new adds visuals, messaging and CTA for each stage.

3_pages_flip

The Results

In the first six months, we:

Awareness Campaign

200 K

impressions for pre-event content.

Live Steaming Traffic Campaign

78 %

more stream views than industry benchmark.

Post Event Campaign

34 %

increase in views for the TEDx talk videos.

Request a Quote For Your Project

Featured Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
A man with a fishing rod
--image:1

Driving Sales: J&H Tackle’s eCommerce Transformation

We reimagined J&H Tackle’s online store by enhancing UX/UI design and optimizing conversion funnels.

Our team implemented new dynamic content and video marketing that strengthens the brand’s reputation as a trusted leader in the fishing gear industry, showcases its affordability and engages customers on a deeper level.

ds-branding portfolio-frontier auto parts-bcg (2)
--image:1

Rebranding To Realign Brand Values

We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

Golden Gate Bridge
--image:1

Delivering Growth Through Brand Design

We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.

We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.

opto-branding portfolio-bcg-min
--image:1

An End-To-End Brand Transformation

We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.

To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.

We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.

ds-capixa-branding portfolio-bcg
--image:1

Complete Brand Overhaul

We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.

Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.

Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.

load more examples