

A Creative Digital Experience That Attracted 36% New Fans
- NASCAR needed a fresh way to engage a younger, digitally native audience and expand its fan base beyond traditional marketing tactics.
- Digital Silk developed an interactive, motion-driven quiz that helped fans discover which Cup Series driver they’re most like, collecting over 80,000 emails and identifying thousands of new NASCAR fans.
- With 36% of quiz participants self-identifying as new fans, the experience became a blueprint for future campaigns across NASCAR’s racing series.


Featured Case Studies



Capixa needed a full brand system to support its entry into the small business funding space.
We created a distinctive name, crafted a bold visual identity and designed supporting assets to communicate clarity and confidence.
The result is a brand that simplifies complex financial choices and stands out in a crowded market.



Frontier Auto Parts wanted its brand to better reflect its dependable service and streamlined operations.
We introduced a professional design system that extended across uniforms, vans and on-site materials.
This consistency helped strengthen customer trust and drive stronger brand recall.


CrawlSF needed a refreshed identity to match the energy of its San Francisco-based event experiences.
We delivered a custom logo, visual design and web presence that captures the city’s cultural vibe.
The rebrand gave the company a sharper presence and helped communicate its “like a local” promise.



KPI Solutions rebranded as OPTO to reflect its evolution toward intelligent warehouse operations.
We supported the transition with a distinctive name, bold logo and scalable brand system.
The updated identity positions OPTO as a forward-thinking partner in enterprise supply chain technology.