Driving ROI and Market Visibility With A Multi-Channel Paid Campaign Strategy
- Online IPS, a global leader in secure payment processing solutions, wanted to enhance its market presence, improve lead generation and drive sales through a robust paid campaign strategy.
- To achieve these objectives, the company partnered with us to craft a paid advertising strategy that optimized ad spend and also resonated with key decision-makers.
- We leveraged platforms like Google Ads and LinkedIn Ads to help Online IPS optimize its ad budget, increase the number of qualified leads and achieve higher Return On Investment (ROI).
The Challenge
Online IPS faced challenges with visibility, high acquisition costs, diverse audiences and educating the market on its payment solutions.
Low Visibility Among Target Audiences
As a niche provider of payment solutions, Online IPS struggled to gain visibility and reach its target audience while competing with larger, well-established companies in the industry.
High Cost-Per-Acquisition (CPA)
The competitive nature of paid search channels increased acquisition costs, which raised concerns about the ROI.
Diverse Customer Segments
Online IPS caters to businesses across various industries, so they required tailored marketing campaigns to address different needs, ranging from security to scalability.
Educating The Market
Payment processing involves complex features, so it’s essential to convey Online IPS’s unique value proposition through clear and impactful messaging.
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Google Ads Optimization
Google Ads optimization targeted high-intent keywords to engage audiences actively seeking payment solutions. Additionally, we implemented bid adjustments and ad scheduling to manage costs effectively without compromising reach.
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LinkedIn Ads Campaigns
We designed LinkedIn Ads campaigns to target decision-makers like CFOs and payment managers in key industries such as eCommerce and logistics. Our customized messaging highlighted unique value propositions, including fraud prevention tools and scalable solutions, to build trust and engagement.
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Behavior-Based Retargeting
We focused on behavior-based retargeting to re-engage users who visited key landing pages but didn’t convert to guide them further down the sales funnel. Segmented targeting allowed us to deliver customized ads to industries, such as hospitality and retail, addressing their specific needs and regional priorities.
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Data-Driven Insights
Data-driven insights involved continuous monitoring of CTR, conversion rates and spending allocation to fine-tune campaigns in real time. Analytics also guided adjustments to creative targeting and budgets across channels to maximize ROI.
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