Picture Perfect Cleaning
Picture Perfect Cleaning: Growth Through SEO-Optimized Redesign
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Picture Perfect Cleaning, a leading commercial cleaning company in Calgary, needed a new web design to restore lost SEO rankings, modernize its brand and generate more B2B leads as it expanded into new markets.
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We created a custom, SEO-optimized website that builds trust, highlights community values and scales with the company’s growth.
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Within two months of launch, sessions rose by 47.44%, engaged sessions by 71.22% and average engagement time by 124.73%.
Picture Perfect Cleaning
The Challenge
Despite its strong reputation, Picture Perfect Cleaning’s outdated
website limited the company’s visibility, credibility and growth.
website limited the company’s visibility, credibility and growth.
Declining SEO Performance
Lost top rankings reduced visibility in search results, cutting into organic traffic and lead opportunities.
Outdated Design & UX
The dated site failed to reflect the company’s scale or values, creating a disconnect between reputation and digital presence.
Weak Conversion Paths
Limited calls-to-action (CTAs) and unclear user flows made it difficult to turn visitors into qualified B2B leads.
Limited Scalability
The platform lacked flexibility to support growth, making expansion into new markets like Edmonton challenging.
The Solution
We partnered with Picture Perfect Cleaning to design a modern, scalable,
SEO-optimized website aligned with their values of People, Planet, Responsibility.
SEO-optimized website aligned with their values of People, Planet, Responsibility.
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Tailored Content Strategy
Messaging was shaped around the company’s key audiences, from schools and gyms to offices, healthcare facilities and auto shops, with an emphasis on long-term partnerships and repeat services. -
SEO-Optimized Architecture
A restructured site with keyword-focused landing pages and HubSpot CRM integration to capture, track and nurture inbound leads more effectively. -
Modern, Scalable Design
A clean, custom website design that communicates trust and community commitment while allowing the flexibility to grow with new pages and campaigns. -
Community & Sustainability Messaging
Dedicated sections highlight the company’s employee-first culture and social initiatives, helping them connect with clients who value responsible business practices. -
Dynamic Visuals & Motion Graphics
Engaging visuals and subtle motion effects that bring services to life and reinforce the brand’s professionalism. -
Improved UX & Accessibility
Simplified navigation and clear user flows that make it easy for prospects to find information, build trust and contact the team.
The Results
Launched in July 2025, the new website
quickly began delivering impact:
quickly began delivering impact:
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Sessions increased by47.44%driven by stronger SEO and improved navigation
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Engaged sessions grew by71.22%with engagement times 3x higher than direct traffic
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Average engagement
time rose by124.73%clear pathways keep
users engaged
our finished projects
Featured Case Studies
Explore our case studies & see how we grow brands online.
Angst Cleaning’s SEO-Driven Website Refresh
We redesigned Angst Cleaning’s website to create a modern, visual online presence that better speaks to commercial cleaning clients.
To encourage easier communication, we placed a Free quote form above the fold, highlighted key benefits and set expectations upfront to reduce the friction of a standard contact form.
Based on audience behavior, we also emphasized visible phone numbers throughout the site and built a strong SEO foundation to improve clarity, reduce hesitation and position Angst Cleaning as a responsive commercial cleaning partner.
A Luxury Magento Site For EuroLux Home
EuroLux Home needed an eCommerce platform that could support a luxury catalog made up of antiques, vintage pieces and heirloom-quality reproductions, many of which could only be sold once.
We migrated the retailer to Magento, rebuilt the catalog architecture and introduced unique-inventory logic to retire sold items, prevent overselling and keep search and category pages accurate.
The new storefront pairs gallery-style design, richer product storytelling and flexible merchandising tools with a more trustworthy checkout experience, giving EuroLux Home a platform built to scale for years beyond launch.
KNS Building Restoration’s Custom Website
With more than 25 years of experience across New York’s commercial and institutional restoration market, KNS Building Restoration needed a website that reflected the credibility of its work.
Our team created a custom informational platform with dedicated service pages, a filterable project portfolio, client testimonials, careers listings and an interactive map showing the company’s tri-state project footprint.
By pairing a professional visual presence with SEO optimization and CMS flexibility, the new site supports visibility, lead generation and ongoing content management.
Evergreene Homes’ Buyer-Focused Platform
Evergreene Homes came to us ready to replace an outdated website with a digital experience that better reflected the quality, craftsmanship and sophistication of its homes.
Rather than focus on design alone, we built a modern platform around the buyer journey, introducing streamlined community search, intuitive filtering and real-time inventory integration to make home discovery easier.
Behind the scenes, a robust SEO framework supports long-term visibility and creates the foundation for future organic, paid and lead-generation growth.
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