Procom Services: A Scalable Website For Global Growth
- Procom Services needed a website that made its service lines easy to understand and accessible to international audiences, since the old site wasn’t clearly organized and lacked languages users needed.
- Digital Silk designed and built a multilingual, conversion-focused platform with clearer service architecture, optimized user flows and stronger technical performance.
- After launch, the new experience drove higher engagement with a 12.45% rise in views per active user, 22.69% longer engagement time and 16.28% longer sessions.
The Challenge
Procom Services’ previous website lacked clarity and multilingual support,
making it difficult for users to understand its services and reducing global engagement.
Unclear Service Structure
Users struggled to distinguish between service categories and offerings, limiting understanding of Procom’s full capabilities and reducing conversions.
Limited Global Reach
Without multilingual support, international users couldn’t easily access or understand Procom’s services, restricting global visibility and engagement.
Outdated Architecture
An outdated CMS and limited analytics made it difficult to track performance or update content efficiently, slowing marketing responsiveness.
Lack Of Optimization
Slow page speeds and minimal SEO limited visibility in search and reduced overall site performance.
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Simplified Service Architecture
Redesigned categorization clearly organized services and sub-services, helping users find relevant solutions quickly.
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Multilingual Experience
Full translation and localization opened the site to international audiences, improving accessibility and reach.
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Optimized User Flows
Streamlined navigation and optimized CTAs guided users toward key actions and increased conversions.
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Performance & SEO Enhancements
Technical updates improved load speed, metadata and keyword targeting to boost organic visibility.
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Scalable CMS Setup
A flexible CMS now enables the internal team to easily manage content, add new languages and support future campaigns.
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