Increasing Engagement By 63% Through Design & SEO
- Puma Energy’s website did not align with the company’s brand image or appeal to mobile users
- We introduced a modern web design, focused on customized user journeys and SEO
- An increase of 63% in user engagement, along with enhanced brand consistency and accessibility
The Challenge
Puma Energy faced several challenges with its website:
Inconsistent Branding
Branding was inconsistent across the website, which made it difficult to reinforce the brand’s position and value proposition in the evolving energy industry.
No Tailored User Journeys
Because Puma Energy caters to both B2B and B2C audiences, they needed individualized user journey flows, targeted messaging and strategic CTAs.
Poor Mobile Optimization
The previous website was not fully optimized for mobile experiences, causing missed opportunities given the rise in mobile usage around the world.
Failure to Adapt to SEO
The previous website was not optimized for search engines, which had a negative effect on organic traffic and brand visibility.
-
Design Overhaul
Through carefully chosen typography, vibrant colors and custom graphics, we introduced a modern design to make the website more visually appealing and consistent with the brand.
-
Customized User Journey Flows
We created tailored user journey flows for B2B and B2C audiences, to guide each segment from awareness to conversion.
-
Responsive Design
We designed a responsive layout to provide a seamless experience on both desktop and mobile devices.
-
Comprehensive SEO
We conducted comprehensive keyword research and search engine optimization to boost the website’s ranking and visibility.
Featured Case Studies
CrawlSF’s visual identity captures the spirit of San Francisco through bold design, tailored messaging and a web presence rooted in local experience.
The refreshed brand delivers clarity and charisma, helping CrawlSF stand out in a competitive event landscape.
Every touchpoint reinforces the “Experience Francisco Like a Local” promise.
Frontier Auto Parts’ new identity communicates reliability and efficiency through a bold, unified design system.
Branded elements like uniforms, vehicle wraps and environmental graphics create consistency across every customer interaction.
The update brings cohesion and credibility to a fast-moving automotive business.
Capixa’s rebrand introduced a confident, supportive tone tailored to small business owners seeking funding.
A sharp name, distinctive logo and vibrant visual language help the startup connect with a wide range of entrepreneurial audiences.
The result is a lending brand built for clarity, trust and scalability.
KPI Solutions reemerged as OPTO with a modern name and a refined identity that reflect scalable innovation in warehouse operations.
Conceptual mood boards and a clean, flexible design system support the shift toward enterprise-level visibility.
The new brand speaks to both legacy strength and forward momentum.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
Start A Conversation With Us
"*" indicates required fields