Attracting 2,000+ Event Attendees In 6 Months
- Retail Summits, a leading eCommerce events organizer, needed a fresh website design to appeal to its digital-savvy audience.
- We strategically overhauled Retail Summits’ visual identity, website design and overall user experience (UX) to match the innovation and experience of their eCommerce events on the digital stage.
- The result: Over 70% increase in website traffic and 2,000+ registered event attendees in six months
The Challenge
Retail Summits faced several difficulties attracting eCommerce marketing leaders
to attend and sponsor their international events:
Industry-Leading Brand Mission
Retail Summits needed a modern design with cohesive branding elements to enhance the event’s reputation and establish the brand as an industry leader.
International Audience
Retail Summits needed messaging that resonates on a global scale, effectively communicating authority and innovation within the eCommerce sector.
Multiple Conversion Targets
The new website needed to attract attendees, speakers and sponsors, each requiring a unique conversion funnel with personalized experiences.
Event Automation
Extensive administrative tasks surrounding ticket sales, email reminders and speaker support created the need for automated solutions that streamline Retail Summits’ processes.
-
UX Redesign
With streamlined navigation and user-friendly interface we ensured a seamless attendee experience, fostering engagement and positive perceptions from the moment a visitor lands on the website until they make a booking.
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Integration With Eventbrite
Digital Silk built a custom user funnel and that guides new website visitors directly to Eventbrite’s transaction integration, making it easier to register.
-
Email Marketing Integrations
We integrated a new email marketing platform so Retail Summits can deliver personalized content and event follow-ups, cultivating a strong and engaged community within the industry.
-
Custom Funnel For Event Sponsors
We created a separate conversion path for sponsors looking to partner with Retail Summits, enabling their team to attract and manage more sponsors in less time.
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