Increasing Website Traffic 80% For Luxury Yachtwear Brand
- Smallwood’s Yachtwear, a leading provider of uniforms for private yacht crews, sought to migrate their website from Magento 1 to Magento 2. They also aimed to reflect the high-end, modern aesthetic of their newly renovated showroom on their website, targeting B2B clients in the yachting industry.
- Our team developed a comprehensive strategy to migrate Smallwood’s Yachtwear’s website to Magento 2 while ensuring that the new design aligned with their showroom’s upscale ambiance. The primary focus was highlighting their range of services.
- With 80% more visitors and 45% more engaged sessions compared to April 2023, the website now serves as a powerful tool for highlighting their offerings and encouraging engagement with their target B2B audience.
The Challenge
Smallwood’s Yachtwear’s challenge involved migrating their website to Magento 2
while capturing the luxury ambiance of their renovated showroom in their online presence.
Website Migration
Smallwood’s Yachtwear needed to transition their website from Magento 1 to Magento 2 to ensure compatibility and access to the latest features and security measures.
Reflecting Showroom Aesthetic
Following a showroom renovation featuring a sleek, contemporary design, the challenge was to convey this aesthetic online, capturing the essence of luxury and sophistication.
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Magento 2 Migration
Our team carried out a seamless migration from Magento 1 to Magento 2, ensuring minimal disruption and preserving essential functionalities. The new platform offers enhanced performance, security and scalability, catering to Smallwood’s Yachtwear’s evolving needs.
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Showroom-Inspired Design
Drawing inspiration from the visuals and ambiance of Smallwood’s Yachtwear’s renovated showroom, we crafted a website design that exudes luxury and sophistication. Clean, modern layouts and high-quality imagery showcase their premium uniforms and services.
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Content Highlighting
We curated content to highlight the wide array of services offered by Smallwood’s Yachtwear, including customization options, fitting consultations and after-sales support, all tailored to meet the specific needs of their B2B clientele.
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