Steel City Glass: A Modern Website For A Family Legacy
- Steel City Glass, a family-owned contracting company with decades of craftsmanship, needed a modern digital presence that matched their reputation and could capture leads beyond word-of-mouth referrals.
- Digital Silk delivered a custom WordPress website with refreshed branding, streamlined user journeys and lead-driving tools like a glass calculator and quote system.
- Within six months of launch, the site recorded an 820% jump in views, a 933% rise in engaged sessions and a 45% increase in average engagement time from organic search.
The Challenge
Steel City Glass had a strong reputation built on decades of craftsmanship,
but their online presence didn’t reflect their credibility or support growth.
Outdated Website
The old Elementor site lacked scalability, modern design and user-friendly functionality, limiting digital impact.
Limited Lead Capture
Reliance on referrals left revenue on the table. Forms were generic and there was no guided path to request a quote.
Split Audiences, Blurry Story
Homeowners and commercial buyers needed different proof and language. The site didn’t clearly show expertise or credibility for either B2C or B2B.
No Interactive Tools
Prospects couldn’t self-serve. There was no glass calculator, configurator or instant quote to speed decisions and cut back-and-forth.
Search Visibility Gap
Local competitors like ABC Glass & Mirror and Dulles Glass outranked them for high-intent terms, limiting discovery and reach.
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Brand Refresh
Legacy elements like Steel City Glass’ logo and messaging were refined to preserve family heritage while presenting a polished, modern identity.
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Modern Design & Storytelling
A sleek, visually engaging design highlights residential and commercial expertise. Compelling visuals and clear narratives position the company alongside leading competitors.
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Lead Generation Tools
Custom-built features, including a glass calculator and interactive quote system, empower users to configure options, estimate costs and request services in just a few clicks.
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Content Architecture
A streamlined sitemap with dynamic subpages was developed to scale with future offerings. Pages were tailored to both homeowners and commercial clients for maximum relevance.
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SEO Foundation
The site was built with an SEO-first structure, targeting high-value keywords around shower doors, glass installations and commercial services to improve local search performance.
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Scalable Platform
The WordPress build features a flexible backend, allowing the Steel City Glass team to control updates and manage content.
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