Unison Infrastructure Branding
Increasing Engagement By 147% Through Branding
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Unison Infrastructure, a leading energy infrastructure company, struggled with identity and communication issues in the US and Europe.
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We created a detailed brand strategy, an employer branding deck and unified brand architecture with a distinct logo.
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The result: We increased the engagement rate by 11.76% in 6 months
Unison Infrastructure
The Challenge
Unison faced several challenges with its branding:
Identity Ambiguity
Unison Infrastructure grappled with a lack of cohesive brand identity, impacting its recognition and differentiation in the competitive market.
Communication Gaps
The absence of a clear employer branding strategy led to difficulties in attracting and retaining top talent across US and European locations.
Brand Fragmentation
With multiple subsidiaries in Europe, each lacking a unified brand architecture, the overall brand message was diluted across their websites and digital marketing channels.
The Solution
We delivered measurable results through digital branding and brand strategy solutions.
Some of our deliverables included:
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Comprehensive Brand Strategy
Crafted a strategic roadmap for Unison, aligning its brand identity with organizational goals and market positioning. -
Employer Branding Deck
Developed a compelling employer branding deck, showcasing Unison as an employer of choice and emphasizing its unique culture and values. -
Unified Brand Architecture
Established a cohesive brand architecture, ensuring consistency across the main website design and all European subsidiaries. -
New & Updated Logo
Created a unique and memorable logo, reflecting Unison’s values and visually connecting the main brand with its subsidiaries.
The Results
In 6 months,
we delivered:
we delivered:
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An engagement rate
boost by11.76%increasing Unison’s
brand visibility -
We increased
engagement time by146.91%increasing Unison’s
retention rates -
We increased
session duration by26.29%enhancing Unison’s
user experience
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