Unison Infrastructure Branding

Increasing Engagement By 147% Through Branding

Unison Infrastructure struggled with identity and communication issues in the US and Europe.
We created a detailed brand strategy, employer branding deck, and unified brand architecture with a distinct logo
The result: We increased the engagement rate by 11.76% in 6 months

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The Challenge

Unison faced several challenges with its branding:

Identity Ambiguity

Unison Infrastructure grappled with a lack of cohesive brand identity, impacting its recognition and differentiation in the competitive market.

Communication Gaps

The absence of a clear Employer Branding strategy led to difficulties in attracting and retaining top talent across US and European locations.

Brand Fragmentation

With multiple subsidiaries in Europe, each lacking a unified brand architecture, the overall brand message was diluted.

THE SOLUTION

We delivered measurable results through
digital branding and brand strategy solutions.

Some of our deliverables included:

Comprehensive Brand Strategy

Crafted a strategic roadmap for Unison, aligning its brand identity with organizational goals and market positioning.
Employer Branding Deck

Developed a compelling Employer Branding deck, showcasing Unison as an employer of choice and emphasizing its unique culture and values.
Unified Brand Architecture

Established a cohesive Brand Architecture, ensuring consistency across the main website and all European subsidiaries.
New & Updated Logo

Created a unique and memorable logo, reflecting Unison’s values and visually connecting the main brand with its subsidiaries.

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