Golden Gate Bridge
CrawlSF WEB DESIGN Case Study

Securing 23% More Users Through Design & Branding

  • Leading organizer of pub crawls and holiday events in San Francisco Bay Area ​needed a new website and branding.
  • We created a new logo and designed a fresh website with great user experience and execution of the technical SEO.
  • The result: 23.41% more users and a 213.89% increase in average session duration
Request A Quote Launch the website
CrawlSF's website across devices

The Challenge

​CrawlSF approached us to help with their goal of becoming the go-to resource for discovering events and activities in San Francisco, appealing to both residents and tourists alike.

Stacked CrawlSF web design images

Poor User Experience

CrawlSF needed to address the critical issue of improving user experience on their platforms, aiming to substantially increase user satisfaction for both desktop and mobile users and turn visitors into customers.

Preserving Existing Ranking & Traffic

They had dedicated significant efforts to SEO on their old website and faced the challenge of ensuring that these search engine rankings were not negatively impacted following the website redesign.

San Francisco skyline

THE SOLUTION

Our branding team and web design experts identified key insights for the brand strategy and superior user experience.

Some of our deliverables included:

  • Industry Trends & Competitor Review

    To establish a clear and effective brand strategy for the new website, we conducted a comprehensive review of current industry trends and a detailed analysis of key competitors, which allowed us to identify areas where CrawlSF could uniquely position itself in the market.

  • Crafting UVP & Brand Identity

    The insights gained from our analysis were instrumental in shaping a distinct unique value proposition (UVP) for CrawlSF. We worked to articulate what sets CrawlSF apart from its competitors, focusing on its strengths and unique offerings to appeal to both locals and visitors in San Francisco.

  • Creation Of The New CrawlSF Logo

    As the culmination of this strategic branding process, the new logo served as a critical component in establishing the brand’s identity and was integrated throughout the website, reinforcing the brand’s presence and recognition in the market.

  • New Website Strategy & UX Design

    We worked on the optimal website sitemap and layout that would help users find events and information that they need very fast on the website. We also emphasized the importance of typography and photography on the web space, that would make it more readable and easy to navigate.

  • Search Engine Optimization

    Our approach included a detailed content audit, strategic keyword research and implementation, and enhancing the website’s technical framework to improve structure, speed, and responsiveness, thereby boosting search engine visibility and user experience.

Tell Us About Your Project
Trio of CrawlSF web design images

The Results

Some of our year-over-year results:

We increased
user growth by

23 %

expanding CrawlSF’s market presence.

We increased
organic user growth by

17 %

helping CrawlSF achieve higher rates of sustainability.

We increased
returning users by

73 %

helping CrawlSF achieve repeat business.

We decreased
bounce rate by

37 %

through engaging and
informative content.

Request a Quote For Your Project
before and after arrow image
CrawlSF website before and after designs
Click to view more Hide

Explore More Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
Featured
Puma Energy website screenshot

Increasing Engagement By 63% Through Design & SEO

We introduced a modern web design, focused on customized user journeys and SEO.

read the case study
Rollink website screenshot

Attracting 730K New Visitors Through A 360° Marketing Strategy

Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch.

read the case study
A screenshot of tec5USA's web design

Increasing Traffic By 230% Through Optimization

We delivered a comprehensive website redesign for tec5USA with improved user flow, onsite optimization and performance tracking.

read the case study
ABC website screenshot

Increasing Engagement Through Modernization

We created a modern, responsive web design with a simplified the UX to deliver almost one million Google impressions for ABC Senior Care Services.

read the case study
G Pen angled image

Generating 961% ROI Through Strategic Marketing

We set up unique marketing campaigns for each of G Pen’s products, improved the website, developed segmented email campaigns and engaged audiences across multiple platforms.

read the case study
A single image of Geissele's website

Attracting 120K Website Visitors With Email Marketing

We built an email marketing strategy that helped increase sales by 40% by attracting 120,000 website visitors through email.

read the case study
Single links golf website image

Implementing An SEO Strategy That Beat Wikipedia

We implemented a tailored SEO strategy for Links Golf that included high quality link building, content production and technical optimization, resulting in a 38-point increase in domain authority.

read the case study
Single image of Modula's website

Boosting Conversions Through Strategic Marketing

We implemented a comprehensive marketing strategy for Modula, focusing on PPC (Google and Bing), SEO and social media to increase organic traffic by 1,025%.

read the case study
VIEW ALL CASE STUDIES