CrawlSF WEB DESIGN Case Study
Securing 23% More Users Through Design & Branding
-
The leading organizer of pub crawls and holiday events in the San Francisco Bay Area needed a new website and branding.
-
We created a new logo and designed a fresh website with a great user experience and executed the technical SEO.
-
The result: 23.41% more users and a 213.89% increase in average session duration.
CrawlSF
The Challenge
​CrawlSF approached us to help with their goal of becoming the go-to resource for discovering
events and activities in San Francisco, appealing to both residents and tourists alike.
events and activities in San Francisco, appealing to both residents and tourists alike.
Poor User Experience
CrawlSF needed to address the critical issue of improving user experience on their platforms, aiming to substantially increase user satisfaction for both desktop and mobile users and turn visitors into
Preserving Existing Ranking & Traffic
They had dedicated significant efforts to SEO on their old website and faced the challenge of ensuring that these search engine rankings were not negatively impacted following the website redesign.
The Solution
Our branding team and custom web design experts identified key insights
for the brand strategy and superior user experience.
for the brand strategy and superior user experience.
Some of our deliverables included:
-
Industry Trends & Competitor Review
To establish a clear and effective brand strategy for the new website, we conducted a comprehensive review of current industry trends and a detailed analysis of key competitors, which allowed us to identify areas where CrawlSF could uniquely position itself in the market. -
Crafting UVP & Brand Identity
The insights gained from our analysis were instrumental in shaping a distinct unique value proposition (UVP) for CrawlSF.
We worked to articulate what sets CrawlSF apart from its competitors, focusing on its strengths and unique offerings to appeal to both locals and visitors in San Francisco. -
Creation Of The New CrawlSF Logo
As the culmination of this strategic branding process, the new logo served as a critical component in establishing the brand’s identity and was integrated throughout the website, reinforcing the brand’s presence and recognition in the market. -
New Website Strategy & UX Design
We worked on the optimal website sitemap and layout that would help users find events and information that they need very fast on the website.
We also emphasized the importance of typography and photography on the web space, that would make it more readable and easy to navigate. -
Search Engine Optimization
Our approach included a detailed content audit, strategic keyword research and implementation, and enhancing the website’s technical framework to improve structure, speed and responsiveness, thereby boosting search engine visibility and user experience.
The Results
Some of our year-over-year results:
-
We increased
user growth by23%expanding CrawlSF’s
market presence -
We increased
organic user growth by17%Â market presence,
helping CrawlSF achieve higher rates of sustainability -
We increased
returning users by73%helping CrawlSF achieve repeat business -
We decreased
bounce rate by37%through engaging and
informative content
Our Latest projects
Featured Case Studies
Explore our case studies and see how we grow brands online.
Acqualina – A prestigious digital presence worthy of a world leading resort
Acqualina is a world-leading resort offering an unforgettable experience, and Digital Silk made its digital presence feel every bit as refined.
We architected the site around the guest journey — rooms, dining, spa, experiences, and residences — so that finding your escape is its own kind of pleasure, and reserving it, part of the experience.
Enchant Christmas’ Custom Festive Interface
Our web design team transformed Enchant Christmas’ online presence into a festive digital experience that reflects the wonder of its in-person holiday attractions.
Sparkly animations, playful motion and whimsical typography bring the brand’s adventurous personality into every interaction.
The redesigned interface helps visitors feel the magic of Enchant Christmas before they ever arrive on site.
Engaging Web Experience For Ventura Foods
Ventura Foods’ website was reimagined to deliver a digital experience as rich and dynamic as its brand.
Hero videos, interactive micro-animations and chatbot functionality elevate user engagement from the first click.
The refreshed design brings modern energy to a legacy name in food service.
Culinary Academy Of Las Vegas Education Website Design
CALV is a nonprofit hospitality training center whose old site was losing visitors in under 15 seconds. Bounce rates were above 90% and organic reach was limited to branded searches only.
We redesigned the full experience with a mobile-first approach, restructured navigation around career pathways and built out an SEO foundation targeting high-intent local queries.
Within eight months, the average visit duration increased by 1,200%, bounce rates dropped 21% and total traffic grew by nearly 70%.
Sign up to get the Latest Digital Trends
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields