Aerial view of a beachfront resort with turquoise swimming pools, palm trees, red umbrellas and lounge chairs, beside a wide sandy beach and calm blue ocean

Acqualina Resort & Residences

Building A Custom Website For A Five-Star Luxury Resort

Acqualina Resort & Residences is a Forbes Five-Star, AAA Five Diamond beachfront resort in Miami and a member of The Leading Hotels of the World.
We built a custom, conversion-focused website that unified all four business units into a single, on-brand booking experience.
Our solution gave Acqualina a clearer conversion funnel and an elevated brand presence, and the partnership has since expanded into ongoing SEO and marketing support.

Image showing Acqualina's website design on desktop and mobile

The Challenge

Acqualina’s website didn’t reflect the elegance of the Five-Star resort on the beachfront.
Guests browsing accommodations, dining, spa or events had no clear path to booking:

A Digital Presence That Didn’t Match The Resort

The online experience didn’t convey the elegance and prestige guests encounter at the resort itself.

Lackluster Booking Journeys

Calls to action and site navigation weren’t leading guests clearly from browsing a room or package to completing a reservation, with an unclear content hierarchy that added extra steps along the way.

Limited Organic Visibility

The site also relied heavily on direct traffic, with limited organic visibility relative to the brand’s offline reputation.

Scattered & Inconsistent Storytelling

Content for accommodations, dining, spa and events was spread across the site without a cohesive journey for each.

No Scalable Foundation For Future Growth

The existing site had no scalable, on-brand platform to support future campaigns or personalization.

Three stacked images of Acqualina's website design

The Solution

We partnered with Acqualina on a full-service package, from digital strategy and branding
through web design, development and launch.

A Strategy-Led Foundation

We developed a digital strategy across four pillars: generating revenue, elevating brand awareness, building credibility and deepening guest loyalty.
A Brand Book & Style Guide

Research into the resort’s positioning and audience shaped a full brand book and style guide covering logo usage, color palette, typography and imagery.
Conversion-Focused Journeys For Each Audience

We planned the site’s architecture, including sitemap, navigation, URL structure and a 301 redirect strategy.
A Video-Led, Mobile-First Design

We designed a video-led homepage and visual templates for every principal landing page, using a mobile-first experience.
A Custom CMS With Booking Tools

We built the site on a custom CMS, which includes booking engine integration, event calendars, interactive maps and a live beach camera.
Trust, Loyalty & Accessibility Built In

We added guest reviews, awards and CSR recognition, along with a dedicated spot for the Leaders Club loyalty program and built-in ADA compliance.
Quality Assurance & Launch

We ran full QA across desktop and mobile for performance, functionality, security and load speed to protect Acqualina’s existing search rankings.

Tell Us About Your Project

Three images of Acqualina's website design

The Results

Following the launch of the redesigned website, guests found it easier to go
from browsing to booking across every business unit at Acqualina:

A Custom, On-Brand Website

Reflects the resort’s Five-Star
positioning across every page
Simplified Content Hierarchy

Clearer navigation across accommodations,
dining, spa and events
Mobile-First Experience

To accommodate a predominantly
mobile luxury audience
A CMS The Team Can Manage

To allow Acqualina’s team to
update and scale independently

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Our Portfolio

Featured Projects

Explore our case studies & see how we grow brands online.

CrawlSF – A go-to guide for city events, with returning users up 73%

CrawlSF is the go-to resource for finding events and activities across San Francisco.

Our experts reworked the site with bold typography, vibrant color and custom visuals, then tightened the structure and navigation into an engaging, intuitive interface.

Returning users climbed 73% and the average session ran nearly 214% longer.

read case study

Three stacked images of CrawlSF's website design

RE/MAX Costa Rica – A leading agency, with a platform to run it day to day

RE/MAX Costa Rica was running on outdated software that made everyday property management harder than it needed to be.

Our experts developed a custom platform with a proper listing database, a search tool that performs and broker-friendly features like a built-in PDF exporter.

The team works with less friction, and clients move from first search to final booking with ease.

RE/MAX real estate website design showcase featuring luxury property listings and responsive real estate browsing experience

The Mogharebi Group – A trusted advisory name, with a professional new home

The Mogharebi Group is a boutique multifamily investment advisory serving private investors across the Western U.S., a distinctive name in a market of national institutions.

Working from a full branding strategy, our experts designed a modern site that lays out its services, listings and insights in a clear, structured way.

A distinctive visual and verbal language now communicates the firm’s value and market position at a glance.

Evergreene Homes – Where quality homes meet an effortless search

Evergreene Homes wanted a site that lived up to the quality of the homes it builds.

Our experts led with strategy and storytelling, creating a streamlined search so buyers can browse locations, filter by preference and land on the right home.

Real-time inventory integrations keep availability current, so buyers always see what’s ready before they reach out.

Three stacked images of Evergreene Homes' website design

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