RE/MAX WE SELL PARADISE
Building A Custom Property Platform For A Costa Rica Brokerage
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RE/MAX We Sell Paradise is an independently owned and operated RE/MAX brokerage and a dedicated specialist in Costa Rica’s Costa Ballena, guiding international buyers to homes, land, farms and businesses across Ojochal, Uvita, Dominical and the wider southern Pacific coast.
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We Sell Paradise ran its entire property inventory through third-party software that was being decommissioned, with no way to customize how listings appeared, attach broker details or shape the conversion path.
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Digital Silk delivered digital strategy and a full website design and development build, merging their content and listing database into one platform managed from their own WordPress admin.
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The launched site puts 1,000+ active listings, a seven-criteria property search, agent-matched listings and a broker PDF exporter under the brokerage’s direct control.
The Challenge
A Listing Platform With A Shutdown Date
The brokerage had relied on third-party listing software for years. When support for that software ended, every property on the site was tied to a system with a known expiry date — making a replacement a business requirement, not a nice-to-have.
No Ability To Edit Their Own Listings
Every property lived inside a system the brokerage couldn’t open up. How a listing was described, ordered, labeled and displayed was fixed by the vendor’s templates, so the team had no way to lead with what actually sells in Costa Ballena — the setting, the access, the lifestyle around the property.
Listings Disconnected From The Agents Selling Them
The software offered no way to match a property to the broker who knew it. Buyers landing on a listing had no clear route to the specific agent behind it, and the brokerage’s biggest asset — area-by-area local knowledge — stayed invisible at the point of highest intent.
A Conversion Funnel They Couldn’t Touch
Because the listing experience was rendered by an external tool, the brokerage could not adjust calls to action, inquiry forms or the path from search to contact. Any improvement to how inquiries were captured was outside their control.
A Search Process That Slowed Brokers Down
Agents working with expat buyers had no straightforward way to package properties for offline review or client follow-up. Shortlists, printouts and shared documents were manual work on top of every inquiry.
The Solution
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Discovery & Digital Strategy
We ran discovery with the client’s team to understand the shortcomings of their existing software and how their brokers sell — who their buyers are, how expats research Costa Rica, and which decisions happen before a property is ever shortlisted. That shaped a listing solution scoped against current and future needs rather than a like-for-like replacement. -
A Unified Content & Listing Database
We built a new website that combines their editorial content and their full property database in one platform, with the entire listing pipeline managed inside their WordPress dashboard. Adding, editing, labeling and retiring a property is now an in-house task with no external dependency. -
A Comprehensive Property Search
We developed a front-end search that filters the inventory by property type, bedrooms, bathrooms, price range, lot size, location and MLS number — seven criteria in a single interface, with quick-entry paths into Houses, Farms, Land and Commercial inventory straight from the homepage. -
Broker Tools, Including PDF Export
We added a print-to-PDF exporter so agents can generate a clean property document for a client in a click, plus buyer accounts for saving favorite listings and agent profiles linked to the properties they represent. Each tool removed a manual step from the brokerage’s enquiry process. -
A Lifestyle-Led Buying Experience
Because expat buyers choose an area before they choose a house, we designed the site around location. An interactive Costa Rica map covers 18 towns, national parks and reserves with the lifestyle each one supports, backed by a local area blog spanning beaches, restaurants, waterfalls and culture.
The Results
RE/MAX We Sell Paradise launched a platform they own outright — one that carries their local expertise all the way through to the inquiry:
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1,000+ Active Listings Managed In-House400+ houses, 400+ land parcels, 100+ farms and 50+ commercial properties, all administered from their own dashboard
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7 Search Criteria On One InterfaceType, bedrooms, bathrooms, price, lot size, location and MLS number
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18 Locations Mapped By LifestyleFrom Dominical and Uvita to Corcovado and Chirripó, each tied to the properties available there
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A Print-To-PDF Broker ToolClient-ready property documents generated in a click, replacing a manual step for every agent
1,000+ Completed Projects
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We delivered digital strategy, a full brand book and a custom CMS build, pulling accommodations, dining, spa and events into one on-brand booking experience with integrated booking engine, event calendars and a live beach camera.
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RM Interiors’ Nationwide B2B Flooring Platform
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We built the brand as a connected system: the Sorellis name itself, a full logo suite, messaging architecture covering mission through UVP, personas for both sides of the deal chain, and a brand book documenting color, typography, photography and layout.
Sorellis entered the market with a high-trust landing page that guides visitors by stakeholder type and routes contact inquiries accordingly, communicating credibility and differentiation from day one.
Vacation Homes Of Key West’s CRO-Led Booking Redesign
This boutique Florida rental company had a booking journey spread across five separate modal screens with no progress indicator, and while 66% of users viewed property images, only 2% clicked “Book.”
We restructured the flow for mobile with persistent CTAs and tap-friendly filters, reorganized property pages so amenities, descriptions and house rules were easy to scan, and added progress indicators and early visibility of policies and support.
Within two months of the March 2025 implementation, average engagement time increased 1,602%, engagement rate rose 17.47% and engaged sessions grew 5.18%.
Noble House’s Secure Property Management Intranet
Noble House manages a diverse portfolio of owned and managed properties, and needed a private platform to handle communication and documentation across all of them without exposing sensitive data.
We built a bespoke intranet synchronized with Microsoft 365, so it worked as an extension of the digital workplace the team already used for collaboration and document sharing.
Robust security measures protect confidential property information, and the platform is configured to stay out of search engine indexes entirely, keeping internal strategy private.
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