Rollink Website Design
Attracting 730K New Visitors Through A 360° Marketing Strategy
-
Rollink, a global luggage brand, set out to launch their products in the U.S. market.
-
Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch.
-
The new website attracted 700,000 new customers, effectively introducing Rollink to the U.S. market and building brand recognition.
The Challenge
Rollink required a new digital approach for acquiring U.S. customers as an unknown brand.
No Local Brand Awareness
While the brand was in the midst of building a strong presence in Europe and Asia, Rollink remained unknown in the U.S.
Unknown Luggage Concept
Rollink’s target audience in the U.S. was unaware of the concept of collapsible luggage.
Highly Competitive & Saturated Market
Relevant search keywords were costly, and the U.S. market was oversaturated with luggage products and prices.
Third-Party Sellers
Rollink sells its products on various websites, meaning its website faced competition from resellers and third-party websites that are selling Rollink luggage.
The Solution
We created a digital marketing strategy that
both educated and converted customers.
both educated and converted customers.
Some of our deliverables included:
-
Market Analysis
We analyzed the competitive U.S. luggage landscape and found suitable keywords to bid for, based on search intent and difficulty. -
SEO Articles
SEO articles and link building covered the most relevant topics to boost visibility and domain ranking. -
Audience Reach
We targeted customers based on their frequency of flying and living habits with fun, engaging and educating content in social media and PPC. -
Retargeting
We created a retargeting campaign for the most eligible prospects, highlighting key products. -
Email Newsletters
We utilized email marketing to offer discounts and relevant sales offers. -
Affiliate Marketing
We built an affiliate network to spread the word and organized regular giveaways with valuable influencers. -
Third-Party Tracking
We tracked and analyzed all third-party communications and offers on resellers websites.
The Results
Results after one year:
-
We increased
total visitors to730kexposing them to a
wider audience -
We increased
On-Page by78sthrough engaging and informative content -
We increased
average order value to$205increasing their total sales
Featured Case Studies
Explore our case studies & see how we grow brands online.
Showcasing WAYB’s Foldable Car Seat
We rebuilt WAYB’s eCommerce experience around the Pico, helping modern families understand the value of an 8 lb foldable car seat built for travel.
A 360° product explorer, clearer safety messaging, sustainability storytelling and third-party credibility markers bring the product’s differentiators forward throughout the journey.
The mobile-first site connects homepage discovery, product education and cart flow in a way that supports WAYB’s growth across car seats, bags and travel accessories.
A Custom Shopify Platform For ONDAY
For ONDAY’s market launch, our team created a custom Shopify storefront that explains the original toe spacer shoe while guiding visitors toward purchase.
The site uses a dedicated education page, an interactive product breakdown, testimonials and editorial resources to make foot health, barefoot movement and product design easier to understand.
Free shipping, returns messaging, risk-free trial positioning and newsletter capture help ONDAY build trust while converting skeptical shoppers into buyers.
Smallwood’s Yachtwear’s Luxury B2B Site
Our team migrated Smallwood’s Yachtwear from Magento 1 to Magento 2, giving the brand a modern platform for its private yacht crew uniform business.
Inspired by the company’s renovated showroom, we created polished layouts, premium imagery and service-focused content around customization, fittings and after-sales support.
After launch, Smallwood’s Yachtwear saw 80% more website traffic, a 95% increase in sessions and a 45% boost in engaged sessions.
Paul Stuart’s Premium eCommerce Interface
Paul Stuart’s online store now reflects the standards of a luxury retail brand through a more polished and focused interface.
We redesigned the experience with clean navigation, refined product browsing, elevated photography and clear calls-to-action that keep shoppers engaged.
A streamlined checkout flow keeps attention on the purchase while reducing distraction at the final step.
Get The Latest Web Design
Insights Delivered To Your Inbox
Insights Delivered To Your Inbox
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields