Our product website design agency builds websites for consumer goods companies that need strong design and real results. From product page structure to checkout flow, our team designs every step with the buyer in mind.
We build eCommerce experiences that turn browsers into buyers. Explore our work across platforms and industries.
Paul Stuart’s Luxury Retail Design
Paul Stuart needed a website that matched the brand’s standards.
We rebuilt the experience around what luxury shoppers expect, i.e., clean navigation, a checkout that doesn’t get in the way and photography that does the selling.
Product collections are easy to browse and filter, calls-to-action guide without pushing and the design holds up on every device.
Accelerated Revenue Growth For Rollink
For Rollink, we built a WooCommerce product website that introduced the brand to U.S. buyers through strong design, an immersive product experience and a checkout built for first-time visitors.
Paired with SEO, brand strategy and digital marketing, the site helped drive 500% revenue growth.
Since its Squarespace store was holding it back, we moved Glenwood Snacks to a custom WooCommerce product website built for both retail and wholesale with a cleaner product organization and automated updates.
We also added a subscription feature for repeat buyers and built out tools for invoicing, shipping and fulfillment so the team can easily run daily operations.
Conversion-Focused UX For ZipTie
87% of ZipTie’s visitors left before reaching a single product page.
We took the site to Shopify Plus and rebuilt it from the navigation down, restructuring listings, adding intuitive filters and bringing express checkout into the flow.
Onday Shoes sells a patented product: the original toe spacer shoe. Its barefoot shoes combine a zero-drop sole, wide toe box and a built-in insole to realign the toes.
We covered the complete buyer journey for their custom Shopify storefront, including brand storytelling, product categories, individual pages and checkout.
The site features a dedicated “Why ONDAY” page that walks visitors through the biomechanics behind the product, an interactive product view, a testimonials section and a Resources Hub.
Bringing Buddha Brands To Life Online
Buddha Brands had the identity, but it needed a website that could keep up with it.
Our team built a custom product website where the design does as much work as the products themselves.
Color, texture and micro-animations pull through every page, giving the site the same energy the brand brings to its packaging.
Such wonderful service by Digital Silk! They have a team of experts who are doing a commendable job. I booked their service few months ago, and I was very satisfied to see the positive results. They handled everything properly and offered time-to-time reports and solutions.
We’re a full-service consumer goods & product web design agency with solutions built for product brands, manufacturers and direct-to-consumer businesses.
Custom Product Web Design
Custom Product Web Design
We design sites around how your customers browse and buy.
Our product website design team builds everything from scratch, specific to your brand and what you’re selling.
We work with consumer goods brands that have outgrown their current site or are losing ground to competitors with a stronger digital presence. The redesign covers structure, visuals and the strategy behind both.
Our experts handle site architecture, page structure, on-page content and technical performance so your product website ranks for the terms your buyers search.
As a new company, we were in need to push all social channels and streamline our messaging. We found that Digital Silk team has an effective workflow. For sure, they’d helped our company to stand out against its competitors and made Fast Forward recognizable.
Good product websites don’t happen by accident. Here’s how our product website design agency approaches every project.
Strategy & Discovery
We start every product website design project by getting under the hood of your business. We explore what you sell, who buys it, where your current site is losing people and what your competitors are doing better.
That picture is what drives every decision that follows.
Planning & Information Architecture
Before we start creating your website, we figure out how it should work. Our product website design team thinks of the page structure, navigation logic, URL hierarchy and the paths that move visitors toward a purchase.
For consumer goods brands, especially, getting this right early saves a lot of painful rework later.
Messaging & Conversion Funnel
Our team explores how your buyers search and what they need to see before they commit.
From there, we build out the messaging and calls to action for each key page so the site speaks to the right person at the right moment.
Wireframes & UX Design
We wireframe every page and share it with you before the design phase starts. It’s a lot easier to move things around at this stage than after the visuals are done.
Once you’re happy with the structure, our product UX design team gets to work on the full desktop and mobile designs.
Responsive Development
We build your product website for speed, stability and every screen size. Our team configures your CMS and connects your tools so the site works the way your business needs it to from day one.
Quality Assurance
Our QA team runs your entire product web design through full testing before anything goes live.
We check it all on different browsers, devices and screen sizes and test page speed, accessibility and security. A site with issues doesn’t go live until everything is tweaked to perfection.
Launch & Optimization
Your site going live is just the start. We look at traffic, conversion data and user behavior and make changes based on what we notice.
Full-Service Product Website Design Agency
Brand Strategy
Consumer goods brands live or die by how recognizable they are. You might be launching a new product line one month and running a seasonal campaign the next, but your brand identity needs to hold up across all of it. We help product brands build a visual and messaging foundation that stays consistent no matter what’s happening in the market. One that customers recognize immediately and trust over time.
Most product website designs run into problems that were decided long before the design started.
Pages with no clear purpose, navigation that confuses rather than guides and product information buried where buyers can’t find it.
As a consumer goods web design agency, we plan your site around how your customers move through it and what they’re looking for, where they make decisions and what gets in the way of a purchase.
Custom Web Development
A product website design needs to do more than present information. It has to handle traffic spikes during launches, integrate with your inventory and fulfillment tools and perform consistently across every device.
We handle the full build, front and back end and set up the infrastructure your team needs to keep things running smoothly as your catalog grows.
Your product website is where buyers go when they’re close to a decision. The content on it needs to answer real questions, not fill space.
Our team creates product page copy, category descriptions and supporting content that speaks to your buyers directly. Everything is fact-based, specific and written to convert.
Digital Marketing
Building a strong product web design is only part of the picture. Getting the right people to find it takes a strategy that goes beyond the site itself.
We help consumer goods brands grow their visibility through SEO, paid media and content marketing built around how their buyers actually search and shop.
After your product website launches, we stay involved. We make new product pages and performance improvements, implement design updates and create new landing pages.
Whatever your site needs as your business moves forward, we handle it.
Digital Silk’s design team showcased an exceptional ability to understand and translate my vision into stunning visuals. They carefully listened to my ideas and preferences, offering insightful suggestions along the way.
Our leadership team brings hundreds of years of combined experience to every project, helping us deliver award-winning product website design for brands across industries.
Web Design Expertise
We’ve worked on product website design projects across industries and categories.
Our team brings strategic thinking and technical depth to every project and we keep you informed at every stage, so nothing moves forward without your input.
Proven Client Results
Our work speaks through the brands we’ve built and the results we’ve driven for them. We have five-star reviews on Clutch and DesignRush that back that up.
Project Ownership
When you bring us on as your consumer goods web design agency, we treat your project like it’s our own.
We provide you full support and proactive management from the first call through launch and beyond.
Brand Growth
We build product websites with growth built into the foundation.
Strong visual direction, intuitive product UX design and conversion-focused structure give your brand the best possible starting point and room to scale from there.
Our Product Website Design Team Has Won Industry Awards
Download the Top Digital Trends Shaping Branding & Web Design
"*" indicates required fields
Product Website Design FAQs
What does a product website design company do?
We handle the full scope of your project, from strategy and structure to design, development and launch.
As a consumer goods web design agency, we also cover SEO, content and post-launch support so you’re not stitching together multiple vendors.
How long does a product website design project take?
Most projects land somewhere between 8 and 16 weeks.
A product website with a clear set of pages and standard functionality typically comes in around 10 weeks from kickoff to launch.
Custom integrations, large catalogs or platform migrations are a different story and those can go 24 weeks or more depending on how many moving parts are involved.
We build out a milestone timeline at the start of every project so both sides know what’s happening and when.
Which platforms do you build on?
Mostly Shopify, WooCommerce and Magento (Adobe Commerce), though we also build on custom stacks when the project calls for it.
The platform recommendation comes after we understand your catalog, how you handle inventory and what your team is comfortable managing after launch. There’s no one-size-fits-all answer here.
Can you redesign an existing product website without starting from scratch?
Depends on what’s there.
Some sites just need the structure and visuals brought up to where the brand is today. Others have deeper problems that a surface-level refresh won’t fix. We look at what’s working before deciding how far to take it.
Do you handle SEO as part of the product web design process?
Yes, and it starts well before launch.
Site architecture, URL structure, page speed and on-page optimization are all part of how we build.
SEO isn’t something we layer on at the end. Instead, we work on it from the very beginning.
Will my product website work on mobile?
Every product website we build is fully responsive.
We design for mobile from the get-go since Google prioritizes mobile-first designs. A large portion of product research and purchasing happens on phones, so this isn’t something we treat as optional.
Can you integrate our website with our inventory or ERP system?
Yes. We’ve connected product websites to inventory, order and customer data systems so everything stays in sync in real time instead of updating in two places.
The integration approach depends on what you’re already running and how your team manages stock, so we scope it around your existing systems rather than asking you to change how you operate.
Who owns the website once it’s built?
You do. Once the project is complete, the code, designs and content are yours, along with access to the platform and any accounts tied to the build.
The one exception is any third-party plugin, licensed component or tool we use to build it, which stays under its own license, standard for any agency-built site.
What data or access do you need from us to get started?
Less than most people expect. The essentials are your business goals, how you currently sell and service customers, and the main challenges your current site or brand is facing.
Beyond that, anything helps: analytics access, past campaign data, brand guidelines and a list of competitors you rate. If you don’t have clean data or research, that’s not a blocker, we’ll fill the gaps.
Can you build a site that supports both retail and wholesale customers?
Yes, and it’s a common request from consumer goods brands outgrowing a single storefront. That usually means separate pricing tiers, gated wholesale catalogs and tools for invoicing and fulfillment alongside your standard retail experience.
We built exactly this for Glenwood Snacks, moving them off Squarespace onto a custom WooCommerce site that handles both sides of the business from one platform.
Stay On Top Of Digital Trends
Subscribe to our newsletter to get the latest industry insights and web design best practices delivered to your inbox.
