Shopify Website Redesign
R&W Co.’s TikTok-To-Sales Success In 36 Days
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Our experts helped R&W Co. reimagine its online store to mirror how its audience shops: on mobile, via TikTok and with high intent to buy.
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The new Shopify experience combines powerful product storytelling, simplified navigation and a conversion-oriented customer journey.
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Six figures in sales within 36 days of launch, close to a 60% increase in fulfilled orders and consistent conversion rates of more than 5%.
R&W Co.
The Challenge
Despite massive TikTok exposure, the existing website wasn’t built to
convert social traffic into sustainable eCommerce growth.
convert social traffic into sustainable eCommerce growth.
Poor Mobile Shopping Experience
Most visitors were arriving from TikTok on mobile devices, but the existing WooCommerce storefront wasn’t designed for that behavior.
Navigation felt fragmented, product discovery was limited and the buying journey created unnecessary friction for users ready to purchase quickly.
Weak Product Storytelling
R&W Co.’s products rely heavily on scent and emotion, yet the website provided very little context around fragrances, product differences or everyday use.
Without stronger storytelling, customers lacked the confidence needed to purchase online.
Overreliance on Social Media
While TikTok was generating strong visibility, the brand lacked a stable digital foundation outside social platforms.
With minimal SEO presence and heavy dependence on algorithm-driven traffic, long-term growth remained difficult to sustain.
Disconnected Brand Experience
R&W Co. had built a recognizable personality across social media, but the website failed to reflect that same energy and positioning.
The disconnect between social engagement and the online shopping experience weakened conversion performance.
THE SOLUTION
Our team rebuilt the Shopify experience around mobile usability, product discovery and conversion-focused
storytelling to help R&W Co. turn social engagement into sustainable eCommerce growth.
storytelling to help R&W Co. turn social engagement into sustainable eCommerce growth.
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Mobile-First Shopify Redesign
We rebuilt the storefront around the brand’s mobile audience, which accounted for more than 95% of all sessions post-launch. -
Stronger Product Storytelling
The new product pages introduced clearer scent descriptions, improved visuals and more product context to help customers shop with greater confidence online. -
Streamlined Purchase Journey
Navigation, cart functionality and cross-sell opportunities were restructured to create a faster and more intuitive path from product discovery to checkout. -
Brand Experience Alignment
The redesigned storefront brought the same personality and lifestyle-driven energy from R&W Co.’s TikTok presence directly into the website experience.
The Results
For R&W Co., we built a stronger storefront
designed to drive measurable revenue growth.
designed to drive measurable revenue growth.
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Increased total sales by42%compared to the previous period, surpassing six figures within the first 36 days after launch
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Raised fulfilled orders by60%showing stronger conversion performance and increased purchasing activity across the new storefront
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Grew website sessions by18%driven primarily by mobile users arriving from TikTok and social media channels
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Increased returning customer rate by
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