eCommerce Web
Design Agency

Shopify Plus, Adobe Commerce (Magento) and WooCommerce. Between them they cover everything from a boutique store to an enterprise catalogue with millions of SKUs.

Broadly: Shopify Plus for speed to market and low operational overhead, Adobe Commerce for complex B2B rules, multi-store or heavy customisation, WooCommerce when the store sits alongside a content-led WordPress site.

We recommend based on your catalogue, integrations and internal team – not on what we’d prefer to build.

For most businesses, traditional. Headless gives you excellent speed and real flexibility across multiple channels, but it costs more to build, needs ongoing developer support for front-end changes, and takes some control away from your marketing team.

It earns its keep when you’re selling across several channels, running a large catalogue with demanding performance needs, or have an in-house dev team.

If you’re mainly running one storefront, a well-built traditional setup will be faster to launch and cheaper to own. We’ll give you a straight recommendation after looking at your actual requirements.

Carefully, and to a checklist refined over many migrations. We map and migrate customer accounts, order history, products and content, run the whole thing in a staging environment first, and reconcile record counts and totals against the old system before anything goes live.

SEO is the piece most migrations get wrong, so we plan 301 redirects for every URL and preserve metadata and structured data.

Passwords usually can’t transfer between platforms for security reasons – we’ll plan a smooth reset flow so customers aren’t confused. AI helps us flag data anomalies at scale, with a manual review before sign-off.

Yes – complex integrations are a core part of what we do. We build custom API connections to sync products, inventory, pricing, orders and customer records between your store and your ERP, CRM, PIM, WMS or accounting system, with error handling and monitoring so a failed sync gets caught rather than silently corrupting data.

Where we’ve built a secure connector before, we reuse it to cut development time. If your system has no modern API, we’ll scope a middleware approach and be upfront about the effort involved.

No. Every storefront is custom designed around your products and your customers’ buying journey, because that’s where conversion rate actually comes from – a theme is designed for the average of thousands of stores, not for yours.

We do speed up delivery by reusing proven components from our own library and by augmenting our dev teams with AI, but the design itself is bespoke. In our experience the money saved on a theme gets lost many times over in conversions.

By removing doubt. A high-converting product page answers the questions a buyer would otherwise leave to go and research: clear pricing and availability, customer support, honest photography from the angles that matter, specifications where they’re relevant, delivery and returns stated plainly, and real reviews.

We give the buy box visual priority, keep the add-to-cart action visible as you scroll, and place trust signals where hesitation happens rather than in the footer.

Then we test – layout, imagery, copy and CTA – and let the data settle disagreements about taste.

Modern formats and smart loading order. Product images are served as WebP or AVIF at multiple sizes so a phone never downloads a desktop-sized file, and everything runs through a CDN.

The main product image and buy box load first as priority elements, while gallery thumbnails, reviews and recommendation carousels load lazily as you scroll.

We optimise against LCP and INP specifically, because on ecommerce those two correlate most directly with revenue. You don’t have to choose between looking good and loading fast – you just have to build it properly.

Checkout gets the heaviest testing of anything we build. Each dev team has a dedicated QA member, and we run software-assisted testing across hundreds of scenarios plus manual testing.

We check every payment method including declines and failed transactions, tax and shipping calculations across regions, discount and gift card logic, guest and registered checkout, inventory edge cases like out-of-stock during checkout, order confirmation emails, and the full flow on real mobile devices.

We also place live test orders end to end before launch. For ecommerce projects the CTO signs off before deployment.

With proper search and filtering, not the platform default. For large catalogues we implement dedicated search with typo tolerance, synonyms, autocomplete and merchandising rules so you can promote the right products.

Filtering is faceted and built on a clean product taxonomy, which means the underlying data has to be right first; we’ll often clean up attributes as part of the project.

We also review real search queries after launch, because what customers type tells you what’s missing from your catalogue and your categories.

Mostly by removing reasons to hesitate. Guest checkout as standard, shipping costs and delivery dates shown early rather than sprung at the final step, a visible progress indicator, minimal form fields with address autocomplete, all the payment methods your customers expect including wallets, and trust signals right where payment details are entered.

Then we back it with abandoned cart email flows and, where it fits, retargeting.

By keeping card data out of your site entirely. Payments are handled by certified gateways and processors, so card details never touch your servers – that’s the single most important thing any store can do, and it keeps your PCI scope to the simplest level.

On top of that we implement SSL across the site, a web application firewall and DDoS protection through Cloudflare, encryption in transit, role-based admin access with two-factor authentication, regular patching, malware monitoring and automated backups. Worth being clear:

PCI compliance is a shared responsibility – we build and maintain the technical side, and your own processes and staff access matter too. We’ll show you exactly where the lines are.

We plan for the spike before it happens. If you host with us, we load-test the infrastructure against your expected peak ahead of major sales events, scale server resources in advance, and put caching and CDN rules in place to absorb the traffic.

Our DevOps team actively monitors server load during those events with automated alerting, and we operate a documented incident response process with encrypted backups and a disaster recovery plan if something does go wrong.

For Black Friday specifically, we’d agree a readiness plan and a freeze on code changes with you well in advance.

Nothing hidden from us. Digital Silk charges only for work you’ve explicitly approved. There are genuine third-party running costs that come with any online store, and we’d rather you plan for them now: payment gateway transaction fees (Stripe, PayPal and similar), your platform’s own licence or revenue share – Shopify Plus and Adobe Commerce both have one – hosting and maintenance, plus any paid apps or extensions your setup needs.

We map those out during scoping so your true cost of ownership is on the table before you sign, not discovered later.

You’ll be trained to do it yourself before launch. We produce a bespoke handover document for your store and run one-to-one sessions with the people who’ll actually use it, covering adding and editing products, managing stock, running promotions and discount codes, processing orders and pulling reports.

Where your inventory lives in an ERP or another system, we set up the sync so you manage stock in one place rather than two.

Every store gets a standard warranty period straight after launch to resolve any bugs at no cost if you website is hostied with us.

Beyond that, most ecommerce clients stay on a retainer covering technical maintenance and security updates, hosting and maintenance, conversion rate optimisation, new features and seasonal campaigns, catalogue and content management, and digital marketing.

Ecommerce sites aren’t ‘finished’ at launch – the testing and improvement after go-live is usually where the biggest revenue gains come from and we can supported it through our retainer packages designed directly for your needs.