Technician securing cables with a zip tie during installation.

ZipTie

ZipTie.com website redesign comparison featuring industrial cable ties, security seals ecommerce functionality, responsive product catalogs, and modern B2B manufacturing web design.

The Challenge

ZipTie.com needed to turn strong brand traffic into sales, but their
outdated website didn’t support conversions, especially on mobile.

High Drop-Offs In Browse Stage

87% of users left before ever reaching product pages, signaling issues with navigation, hierarchy and content clarity.

Low Engagement With Product Listings

Even among users who reached listings, only 20% added items to cart. Poor filtering, inconsistent layouts and low Stock Keeping Unit (SKU) visibility stalled decisions.

Mobile Experience Lagged

A growing number of mobile users struggled to browse or convert due to slow load times, hidden content and clunky interfaces.

Three stacked images of ZipTie's website design
Close-up of hands tightening a zip tie around bundled wires

The Solution

We delivered a fast, mobile-first site built to streamline navigation,
support B2B buyer behavior and shorten the path to purchase.

  • Shopify Plus Rebuild With UX At The Core

    We restructured the homepage with clear messaging and visual hierarchy, then revamped product listing pages with intuitive filters, a standardized grid and over-the-fold visibility of 20+ SKUs.

  • Conversion-First PDPs & Cart Flows

    Listings now feature quantity selectors, express checkout and enhanced metadata, helping time-pressed buyers act faster.

  • Mobile Performance Optimization

    We prioritized tap targets, simplified interfaces and loading speeds to support the 611% increase in mobile sessions post-launch.

  • Smarter Content & Category Mapping

    Category blocks, blog integration and scalable SEO structure, part of a broader digital marketing strategy, helped draw traffic to high-value pages like standard cable ties and use-case content.
Tell Us About Your Project
Three images of ZipTie's website design

The Results

In the first 30 days after launch, ZipTie.com experienced dramatic performance gains across all key metrics, especially in mobile engagement, conversion and product discovery.
  • Increase in total sessions by
    381%
    Including a 611% surge
    in mobile traffic
  • Increase in conversion rate by
    353%
    Now converting at 3.61%
  • Decrease in cart abandonment rate by
    50%
    Driven by a 519% increase
    in Add to Cart events
  • Browse-stage abandonment dropped from 87% to
    68%
    Reflecting more intuitive navigation
  • Returning customer rate up by
    37%
    Now at 41.9%, showing stronger loyalty and brand connection post-launch
  • Increase in collection page traffic by
    572%
    With standard ties and supporting blog content leading engagement across categories
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The Proof

Real Results
That Matter

Explore our case studies & see how we grow brands online.

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As its reputation continued to grow, the company needed a digital presence that could better showcase its products, tell its story and support the customer journey.

Through strategic UX improvements, enhanced product presentation and a more intuitive website experience, the brand transformed its online presence into a platform that reflects the same commitment to quality found in its products.

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Smallwood’s Yachtwear Celebrating Life Beyond The Shoreline

For boating enthusiasts, the lifestyle extends far beyond time spent on the water.

Smallwoods’ Yachtwear needed a website that reflected that passion while showcasing the craftsmanship and character behind its apparel collection.

The refreshed platform helps customers connect with the brand’s identity while supporting long-term eCommerce growth.

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Modula Helping Innovation Break Through The Noise

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Modula needed a marketing strategy that would not only increase visibility, but also help potential customers better understand the value of its automated storage and retrieval systems.

The result was dramatic traffic increases, stronger lead generation and a more scalable foundation for long-term success.

Read Case Study Request A Quote
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Rollink Making Travel Smarter Through Design

Innovation often comes from solving problems people have stopped questioning.

Rollink reimagined traditional luggage with a design built for modern lifestyles, where flexibility and convenience matter more than ever.

A strategically crafted digital experience helped showcase the product’s unique benefits while creating a stronger emotional connection with travelers.

The result is a brand presence that feels fresh, intuitive and as forward-thinking as the product itself.

Read Case Study Request A Quote
Rollink travel luggage ecommerce website design mockup with responsive layouts, modern product showcases and clean retail branding.
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