Industrial robotic arm working in an automated manufacturing or testing facility

Modula Marketing Strategy

37% Increase In Conversions Through Strategic Marketing

Modula needed to enhance its digital presence, attract more qualified leads, and convert leads into loyal customers.
We implemented a comprehensive marketing strategy with the main focus on PPC (Google and Bing), SEO and social media.
We achieved a 1,025% growth in organic traffic after 18 months of continuous marketing efforts.

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Modula

The Challenge

Modula struggled with online visibility, lead generation and conversion.

Lack Of Online Visibility

Modula struggled to craft and promote content that not only resonated with their target audience, but also commanded attention in a crowded online landscape.

Poor Quality Leads

The company encountered the challenge of attracting high-quality leads relevant to their modular solutions, as opposed to a high quantity of unqualified leads.

Low Conversion Rates

Modula faced the challenge of conveying the value and versatility of their solutions effectively, due to the complexity of their product range.

Lack of Educational Content

Modula found it challenging to produce informative materials that would enlighten their audience about the benefits of their modular solutions.

The Solution

We created a comprehensive marketing strategy that both converted
and educated customers. Some of our deliverables included:

Market Analysis

We analyzed the competitive U.S. automated storage and retrieval technology landscape and found suitable keywords to bid for, based on search intent and difficulty.
SEO & Content Writing

We carried out SEO strategies to enhance our content creation, focusing on pertinent topics to increase visibility and elevate our domain ranking.
Audience Reach

We targeted customers based on industries, job positions and state, engaging and educating content in social media and PPC.
Retargeting

We created a retargeting campaign for the most eligible prospects, highlighting key vertical and horizontal automated warehouse solutions.

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The Results

Over 18 months, we delivered for Modula by:

Growing organic traffic by

1k

through a dedicated SEO and content writing strategy
Increasing conversions by

37%

with more visitors completing a desired action
Rising domain rating by

31pt

showing a significant improvement in the quality and quantity of backlinks

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Our work

Featured Case Studies

Explore our case studies & see how we grow brands online.

Hexcel’s Advanced Composite Materials Website

Hexcel’s redesign turned a highly technical materials portfolio into a digital experience built for global B2B audiences.

Our experts reorganized the site around user intent, helping visitors explore advanced composite materials based on their goals rather than internal content categories.

The new platform supports technical discovery with scalable architecture, improved SEO, better content accessibility and faster performance.

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Hexcel website design mockup featuring multiple responsive webpage layouts with aerospace imagery, carbon fiber textures, helicopter visuals, and modern industrial branding on a blue and purple gradient background.

High-Tech Product Presentation For Tec5USA

For Tec5USA, we redesigned the website to present advanced in-process spectrometer solutions with a more polished and accessible digital experience.

Clean visuals, simplified navigation and concise technical messaging help users understand the company’s products without sorting through a dated interface.

The refreshed site gives Tec5USA a more credible online presence while making its high-tech solutions easier to explore.

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tec5USA website design mockup featuring multiple responsive webpage layouts with spectroscopy equipment, industrial technology visuals, scientific instrumentation, and modern engineering-focused branding on a blue and purple gradient background.

Best Wire & Cable’s Conversion Platform

Best Wire & Cable’s B2B platform was built to make a large low-voltage product inventory easier to browse, understand and act on.

We organized product discovery across fire alarm, data, coaxial and multi-conductor cables while highlighting the brand’s technical capabilities throughout the experience.

Custom illustrations give wire and cable products a more distinctive visual language, improving product storytelling and visitor engagement.

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