Modula Marketing Strategy
37% Increase In Conversions Through Strategic Marketing
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Modula needed to enhance its digital presence, attract more qualified leads, and convert leads into loyal customers.
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We implemented a comprehensive marketing strategy with the main focus on PPC (Google and Bing), SEO and social media.
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We achieved a 1,025% growth in organic traffic after 18 months of continuous marketing efforts.
Modula
The Challenge
Modula struggled with online visibility, lead generation and conversion.
Lack Of Online Visibility
Modula struggled to craft and promote content that not only resonated with their target audience, but also commanded attention in a crowded online landscape.
Poor Quality Leads
The company encountered the challenge of attracting high-quality leads relevant to their modular solutions, as opposed to a high quantity of unqualified leads.
Low Conversion Rates
Modula faced the challenge of conveying the value and versatility of their solutions effectively, due to the complexity of their product range.
Lack of Educational Content
Modula found it challenging to produce informative materials that would enlighten their audience about the benefits of their modular solutions.
The Solution
We created a comprehensive marketing strategy that both converted
and educated customers. Some of our deliverables included:
and educated customers. Some of our deliverables included:
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Market Analysis
We analyzed the competitive U.S. automated storage and retrieval technology landscape and found suitable keywords to bid for, based on search intent and difficulty. -
SEO & Content Writing
We carried out SEO strategies to enhance our content creation, focusing on pertinent topics to increase visibility and elevate our domain ranking. -
Audience Reach
We targeted customers based on industries, job positions and state, engaging and educating content in social media and PPC. -
Retargeting
We created a retargeting campaign for the most eligible prospects, highlighting key vertical and horizontal automated warehouse solutions.
The Results
Over 18 months, we delivered for Modula by:
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Growing organic traffic by1kthrough a dedicated SEO and content writing strategy
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Increasing conversions by37%with more visitors completing a desired action
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Rising domain rating by31ptshowing a significant improvement in the quality and quantity of backlinks
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