A family raise their glasses at Headwaters Restaurant & Pub
Headwaters Website & Marketing

600+ Table Reservations In Two Months

  • Headwaters needed to attract new customers and encourage repeat diners with a website that reflected its gastronomic and ambient offering.
  • We proposed a comprehensive solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
  • Result: Lower cost-per-acquisition (CPA) of $3.52 and 600+ table reservations in two months.
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Collage of Headwaters web designs across devices

The Challenge

Headwaters, as a brand-new culinary destination, faced a set of challenges in establishing a strong online presence:

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No website booking system

Without a website reservation system, the restaurant couldn’t accommodate high demand or improve user experiences with easy and quick table reservations.

Promoting a brand-new restaurant

Headwaters Restaurant & Pub needed to effectively market its unique dining experience online by translating the in-person experience to a digital landscape.

Localized remarketing difficulties

A new digital strategy needed to specifically target local guests through location-based advertising and implement remarketing tactics to re-engage diners.

A river surrounded by green trees

THE SOLUTION

We launched a sophisticated and streamlined website to effectively engage customers and highlight Headwaters’ dining experience.

Some of our deliverables included:

  • Simple & Clean Website Design

    We designed the website with a minimalist aesthetic, streamlining user navigation. We used high-quality imagery and targeted messaging for prospect diners.

  • Intuitive Booking System

    We simplified the reservation system to ensure that booking a table is as enjoyable as the dining experience itself. We focused on making the process quick and straightforward, minimizing the steps needed to secure a reservation.

  • Ambience Showcasing

    We created a virtual showcase on the website to capture the unique atmosphere of Headwaters, allowing potential patrons to get a sense of the ambiance before they set foot in the restaurant.

  • Strategic PPC Campaign Planning

    We devised PPC campaigns with a strategic approach, aiming to capture the attention of Headwaters’ target demographic. Our campaigns are crafted to resonate with those who appreciate fine dining and a superior atmosphere, ensuring that every click contributes to brand growth and recognition.

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The Results

After two months’ collaboration with Headwaters’ we generated more bookings for lower costs.

Table reservations hit

605

leading to a fully booked restaurant every day of the week.

Cost per acquisition (CPA) was

3.53 $

resulting in extraordinary return on investment.

Location searches counted

623

as we attracted a local audience looking to dine out.

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