Headwaters Website & Marketing
600+ Table Reservations In Two Months
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Headwaters needed to attract new customers and encourage repeat diners with a website that reflected its gastronomic and ambient offering.
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We proposed a comprehensive digital marketing solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
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Result: Lower cost-per-acquisition (CPA) of $3.52 and 600+ table reservations in two months.
The Challenge
Headwaters, as a brand-new culinary destination, faced a set of
challenges in establishing a strong online presence:
challenges in establishing a strong online presence:
No website booking system
Without a website reservation system, the restaurant couldn’t accommodate high demand or improve user experiences with easy and quick table reservations.
Promoting a brand-new restaurant
Headwaters Restaurant & Pub needed to effectively market its unique dining experience online by translating the in-person experience to a digital landscape.
Localized remarketing difficulties
A new digital strategy needed to specifically target local guests through location-based advertising and implement remarketing tactics to re-engage diners.
The Solution
We launched a sophisticated and streamlined website to effectively engage customers
and highlight Headwaters’ dining experience. Some of our deliverables included:
and highlight Headwaters’ dining experience. Some of our deliverables included:
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Simple & Clean Website Design
We created a custom website design with a minimalist aesthetic, streamlining user navigation.
We used high-quality imagery and targeted messaging for prospect diners. -
Intuitive Booking System
We simplified the reservation system to ensure that booking a table is as enjoyable as the dining experience itself.
We focused on making the process quick and straightforward, minimizing the steps needed to secure a reservation. -
Ambience Showcasing
We created a virtual showcase on the website to capture the unique atmosphere of Headwaters, allowing potential patrons to get a sense of the ambiance before they set foot in the restaurant. -
Strategic PPC Campaign Planning
We devised PPC campaigns with a strategic approach, aiming to capture the attention of Headwaters’ target demographic.
Our campaigns are crafted to resonate with those who appreciate fine dining and a superior atmosphere, ensuring that every click contributes to brand growth and recognition.
The Results
After two months’ collaboration with Headwaters’ we generated more bookings for lower costs.
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Table reservations hit605leading to a fully booked restaurant every day of the week
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Cost per acquisition (CPA) was3,53$resulting in extraordinary
return on investment -
Location searches counted623as we attracted a local audience looking to dine out
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