International Schools Partnership (ISP) Advertising
Increasing Total Leads By Over 70%
-
ISP needed help generating local leads for its network of independent private schools.
-
We created highly customized ads for each school, targeting local families that convert.
-
The result: 40% reduction in cost-per-lead (CPL) & 73.67% increase in total leads.
The Challenge
ISP faced several lead generation and digital marketing challenges:
Not Finding The Right Leads
Each ISP school across the U.S. and Canada had unique lead inefficacies across grade levels.
For example, schools with openings in higher grade levels were generating longer waitlists for lower grades.
Poor Lead Quality
Finding the right families for the schools proved to be a challenge. ISP Schools are not accessible to every family and not enough of the right families were calling.
Regional Nuances
School systems and semantics vary across North America, and the schools were not identifying and exploring regional opportunities.
Tracking Issues
Lead tracking was not consistent, effective and in some cases, not set up properly.
Some schools tracked internal page visits as conversions while others identified lead submissions as conversions. Some lead forms led off site and were not tracked at all.
The Solution
To optimize and improve ISP’s advertising and digital
marketing solutions, we addressed the following solutions:
marketing solutions, we addressed the following solutions:
-
Finding The Right Leads
By segmenting campaigns and targeting by grade level, our team was able to bring in the right leads to fill in the gaps for each school. -
Improving Lead Quality
We crafted a keyword list of terms that indicated academia instead of daycare or public education.
On Meta, our team tested in-app lead generation forms with several questions to ensure interest and viability. -
Customizing For Regional Nuances
Working alongside ISP, we worked to identify regional dialects, market-specific opportunities and the current culture of the schools.
With this data, we crafted unique copy and geo-targeting to find families who spend time at the same places as existing families. -
Fixing Tracking Issues
We ensured ISP’s tracking is unified to give an overview of both their schools’ individual and wider network’s performances.
For the school that utilized the off-site form, we integrated with HubSpot to track leads from those submissions.
The Results
The results of our services included:
-
Increasing
total leads by73,76%exposing their brand to a wider audience -
Dropping
CPL by40,37%decreasing ISP’s
marketing expenses -
Reducing cost
of CPL by88$on Meta
AUBG Student-Focused University Website Redesign
AUBG needed a digital experience that would make it easier for prospective students to explore programmes and understand the steps toward enrolment.
The improved journey creates a more confident decision-making process and supports a noticeable increase in completed applications.
Northwestern Medill Digital Academic Platform Redesign
Northwestern Medill needed a digital platform that could serve multiple academic audiences while keeping information clear, consistent and easy to navigate.
The refreshed platform improves usability across key journeys and encourages more meaningful engagement through clearer pathways and smoother interactions.
Miami Country Day School Multi Audience Digital Experience
Miami Country Day School needed a website that could serve multiple community groups without overwhelming users with mixed or competing information.
Built on Blackbaud and integrated with admissions CRM and analytics tools, the system also supports ongoing performance tracking and optimization, helping the school refine engagement over time.
Learning Tree Affiliate Growth Strategy
Learning Tree expanded its digital reach by building a structured affiliate program designed to connect with high-intent audiences across aligned publisher networks.
Ongoing tracking and monthly performance reviews gave the team clear visibility into results, allowing for continuous refinement of the strategy and consistent growth beyond initial targets.
Get The Latest Web Design
Insights Delivered To Your Inbox
Insights Delivered To Your Inbox
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields