Retail Summits Website Redesign Case Study
Attracting 2,000+ Event Attendees In 6 Months
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Retail Summits, a leading eCommerce events organizer, needed a fresh custom website to appeal to its digital-savvy audience.
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We strategically overhauled Retail Summits’ visual identity, website design and overall user experience (UX) to match the innovation and experience of their eCommerce events on the digital stage.
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The result: Over 70% increase in website traffic and 2,000+ registered event attendees in six months.
Retail Summits
The Challenge
Retail Summits faced several difficulties attracting eCommerce
marketing leaders to attend and sponsor their international events:
marketing leaders to attend and sponsor their international events:
Industry-Leading Brand Mission
Retail Summits needed a modern design with cohesive branding elements to enhance the event’s reputation and establish the brand as an industry leader.
International Audience
Retail Summits needed messaging that resonates on a global scale, effectively communicating authority and innovation within the eCommerce sector.
Multiple Conversion Targets
The new website needed to attract attendees, speakers and sponsors, each requiring a unique conversion funnel with personalized experiences.
Event Automation
Extensive administrative tasks surrounding ticket sales, email reminders and speaker support created the need for automated solutions that streamline Retail Summits’ processes.
The Solution
Our web design revitalized Retail Summits’ visual identity, website
and UX to set the brand apart in a rapidly evolving eCommerce landscape.
and UX to set the brand apart in a rapidly evolving eCommerce landscape.
Some of our deliverables included:
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UX Redesign
With streamlined navigation and user-friendly interface we ensured a seamless attendee experience, fostering engagement and positive perceptions from the moment a visitor lands on the website until they make a booking. -
Integration With Eventbrite
We built a custom user funnel and that guides new website visitors directly to Eventbrite’s transaction integration, making it easier to register. -
Email Marketing Integrations
We integrated a new email marketing platform so Retail Summits can deliver personalized content and event follow-ups, cultivating a strong and engaged community within the industry. -
Custom Funnel For Event Sponsors
We created a separate conversion path for sponsors looking to partner with Retail Summits, enabling their team to attract and manage more sponsors in less time.
The Results
During our partnership with Retail Summits:
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We increased website traffic by7%in three months
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We boosted revenue by47%from the new website
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Event attendees reached2k+registered via the new form
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First-time website visitors hit80kin six months
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