Increasing Organic Traffic By 138% With A New Website
- OrthoEast is a collaborative brand formed by the merger of three orthopedic medical groups
- They needed help with consolidating merged groups into a unified, effective online platform
- The result: A significant growth in online engagement, with a 150.1% increase in users and a 138.1% boost in organic clicks.
The Challenge
OrthoEast, emerging from the merger of three orthopedic groups in New Jersey, sought to establish a strong online presence with a unified, lead-generating website.
Post-Merger Brand Transformation
OrthoEast was formed in New Jersey through the merger of three distinct orthopedic medical groups, uniting to create a new brand of orthopedic specialists.
Lack Of Online Presence
They needed a website that integrated the content and services from all three groups into one lead generating website.
Untapped Organic Traffic Potential
There was a great opportunity to drive organic traffic to the various Treatment pages with optimized, long-form content.
-
Initial Analysis Of Existing Websites
We conducted a thorough analysis of all three pre-merger websites to identify and assess the quality, relevance and compatibility of existing content.
We evaluated each website’s structure, content type, and user engagement metrics to determine what could be done to maintain continuity and enrich the new unified online presence with exiting assets. -
Content & SEO Strategy
Our content and SEO specialists to crafted a targeted content strategy designed to optimize OrthoEast’s Treatment pages for top rankings on Google.
With careful keyword selection, on-page optimization and high-quality content, we aimed to improve search engine visibility and provide valuable and engaging information to users. -
Integrated, Lead-Generating Website
We focused on designing and developing an integrated and lead-generating website tailored to OrthoEast’s existing and potential patients.
We emphasized intuitive navigation and optimized the site for lead generation with clear product presentations and strategic calls-to-action placed along an efficient user journey. This way, visitors access the information they need while the website works to turn visitors into patients.
Explore More Case Studies
Securing 670k Visitors With A One-Of-A-Kind Site
We integrated a suitable API to deliver a database-powered website with dynamic content for enhanced UX, applied SEO strategies and initiated campaigns to educate buyers.
read the case study
Increasing User Acquisition 4,161% With A Custom Website & Branding
We revamped BFCU’s website, creating a more engaging experience for their diverse target audience and refining their brand positioning strategy.
read the case study
Meeting A Tight Website Launch Timeline
We delivered a high-quality, effective website in a quick turnaround for Repario Data.
read the case study
Increasing Organic Traffic 14x Through Organic SEO
We put together a custom SEO strategy, optimized targeted keywords and improved content for Spar & Bernstein.
read the case study
Boosting Conversions Through Strategic Marketing
We implemented a comprehensive marketing strategy for Modula, focusing on PPC (Google and Bing), SEO and social media to increase organic traffic by 1,025%.
read the case study
Driving 600+ Table Reservations In Two Months
We delivered a comprehensive solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
read the case study
Increasing Total Leads By Over 70%
We created highly custom ads for each of ISP’s schools, targeting local families that convert.
read the case study
Securing 309% More Users Through Brand Strategy
We developed comprehensive branding and communication strategies to establish Analyst1 as an industry thought leader.
read the case study
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields