

A CRO-Led Redesign That Drove Engagement & Bookings
- Vacation Homes of Key West, a boutique vacation rental company in Florida, needed a website that reduced friction in the booking journey and encouraged deeper mobile engagement.
- Digital Silk optimized the user experience by clarifying property information, improving mobile UI and aligning the design with top vacation platforms to build trust and boost conversions.
- Following the March 2025 CRO implementation, the site saw a 1602% increase in average engagement time, a 17.47% boost in engagement rate and a 5.18% rise in engaged sessions — key indicators of improved UX and booking interest.


Featured Case Studies



Capixa needed a standout brand to gain traction in the competitive small business lending space.
We crafted a distinctive name and visual identity to communicate clarity, reliability and growth potential.
The brand now resonates with its audience, supporting trust and long-term customer relationships.



Frontier Auto Parts wanted to modernize its brand while reinforcing its core values of dependability and speed.
We designed a visual system applied across uniforms, fleet vehicles and business materials for consistent presence.
The rebrand elevated customer trust and helped streamline internal and external communications.


CrawlSF needed a refreshed identity to match its vibrant, community-driven events in San Francisco.
We delivered a logo and messaging system that reflected the brand’s promise of local, immersive experiences.
The revitalized brand drives stronger recognition and deepens audience engagement.



KPI Solutions needed to reposition itself for growth in the evolving warehouse automation market.
We developed a bold new name — OPTO — and a flexible brand system to convey innovation and technical sophistication.
The transformation set the stage for future expansion and sharper market positioning.