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Vacca Family Law Group

Vacca Family Law Group: High-Trust Digital Experience

  • Vacca Family Law Group, a boutique firm serving high-net-worth individuals, needed a modern website that reflected its evolving brand and restored confidence after an underperforming vendor build.
  • Digital Silk delivered a conversion-focused redesign centered on authority-led messaging, clearer service pathways and a scalable foundation for long-term growth.
  • Since launch, the new website increased active users by 105.1%, engaged sessions by 75.91% and views per session by 12.9%.
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The Challenge

Vacca Family Law Group serves high-net-worth (HNW) individuals with complex
financial matters, but its existing website no longer reflected the firm’s authority, discretion, or evolving brand direction.

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Outdated Brand & Site Experience

The website failed to align with the firm’s evolving brand direction or convey the level of credibility and discretion expected by HNW clients.

Weak Engagement & User Flow

Unclear messaging, limited content depth and poorly defined user journeys resulted in weak engagement signals and reduced time on site.

SEO & Discoverability Limitations

The site structure didn’t support strong visibility for high-intent searches, limiting discoverability among qualified prospects.

Low Conversion Clarity

Calls to action were underdeveloped, offering little guidance for visitors to confidently take the next step.

Performance & Mobile UX Gaps

Slow load times and a lack of mobile-first refinement impacted usability and overall experience quality.

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THE SOLUTION

Digital Silk delivered a website transformation
designed to elevate authority, clarify messaging and drive engagement from high-net-worth prospects.

  • Authority-Led Messaging & Positioning

    The website experience was structured to elevate Andrea Vacca’s expertise in collaborative divorce and private family law, clearly communicating service differentiation and aligning messaging with high-net-worth client expectations.

  • Engagement-Driven UX & Conversion Pathways

    Navigation, page hierarchy and user flows were rebuilt to help visitors quickly self-identify, understand their options and move confidently through key decision points. CTA placement and intent were refined to support conversions without feeling promotional.

  • SEO Foundation For Long-Term Growth

    On-site SEO best practices were implemented across site structure and page frameworks, strengthening visibility for high-intent searches and creating a scalable foundation for future content and organic growth.

  • Scalable WordPress Build & Content Flexibility

    The site was built on WordPress with modular page components and a flexible CMS structure, supporting ongoing updates, content expansion and future marketing initiatives, including resource-based and downloadable guidance.

  • Performance, Responsiveness & Quality Assurance

    The website was built and QA’d to deliver a polished, consistent experience across devices, improving load performance, usability, and overall experience quality.

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The Results

Following the August 14, 2025 website launch, Vacca Family Law Group achieved measurable improvements in user engagement and on-site performance:

Active users increased by

105.1 %

from clearer positioning and improved discoverability.

Engaged sessions grew by

75.91 %

through streamlined messaging and user flows.

Views per session increased by

12.9 %

with stronger content structure and navigation.

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