Gaining 70K+ YouTube Subscribers With Targeted Strategy
- Ventura Foods aimed to expand its YouTube presence by reaching verified foodservice professionals with limited budget flexibility.
- Digital Silk launched a precision-targeted ad strategy and restructured the channel to boost engagement, subscriber count and performance.
- In just six months, the channel grew from 650 to 70K+ subscribers, CPV dropped 46% below benchmark and monthly views exceeded goals by 80%.
The Challenge
Ventura Foods set out to grow its presence on YouTube,
but reaching the right audience and scaling subscribers came with complex digital hurdles.
Limited Budget
With $12K per month, the team needed to maximize performance without inflating cost-per-view or cost-per-subscription.
Niche Audience Targeting
The campaign had to reach verified foodservice operators, a highly specific B2B segment that standard targeting often misses.
Sustainable Subscriber Growth
Driving new subscribers wasn’t enough. The growth needed to be cost-effective and consistent, without triggering spikes in unsubscribes.
Channel Growth Without Churn
As efforts ramped up, Ventura Foods struggled to balance audience expansion with retention, risking high unsubscribe rates.
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Highly Focused Ad Campaigns
Google Ads campaigns were launched and refined weekly, narrowing in on the exact foodservice operators Ventura Foods needed to reach.
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Audience Matching With Intent
Customer Match Lists helped connect with verified professionals, ensuring every view came from a qualified lead.
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Channel Structure Overhaul
The YouTube channel was restructured for clarity and flow, improving user experience and supporting deeper engagement.
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Thumbnails That Drive Clicks
Custom thumbnails were designed to reflect brand identity while dramatically increasing click-through rates.
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Performance-Driven Optimization
Campaigns were continuously fine-tuned to keep CPV and cost-per-subscription well below industry benchmarks.
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