Xceedance Website Redesign Case Study
Delivering 200k New Users In 6 Months
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Xceedance uses the latest tech to service insurance clients at record speeds, but their outdated website failed to communicate the brand’s market leader potential.
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We redesigned the website to match Xceedance’s innovative approach and delivered a landing page for the top of the funnel campaign.
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The result: Over 70% increase in traffic in three months and 200,000 new users in six months.
Xceedance
The Challenge
Xceedance needed to make their website visitors immediately aware of the value of their
modern insurance solutions, which are automated, electronic and paperwork-free.
modern insurance solutions, which are automated, electronic and paperwork-free.
Impactful Innovation
Xceedance needed help establishing themselves as a market innovator with fully automated processes that serve insurance clients faster and with zero legwork.
Brand Recognition
As a market leader with 20 years of experience, Xceedance needed to be recognizable, not only among clients, but also among potential new employees.
Lead Generation
Xceedance needed to attract relevant traffic and convert it into customers. They required the creation of high-conversion pages to convert different traffic sources.
Attracting Top Talent
The recruitment team at Xceedance needed support to gather quality job applications on an ongoing basis to grow their high-performing team.
Some of our deliverables included:
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Lead Generation Campaign
We designed a high-conversion campaign landing page with complex scroll animations to capture leads via top-of-funnel branding strategies. -
Shift From Templates To Modules
We built the whole website using custom modules that Xceedance can mix and match to create new pages as their business grows. -
Salesforce Integration
We connected Xceedance’s website into their Salesforce CRM to get specific assistance to specific clients faster. -
Employer Branding
We designed a careers page advocating for Xceedance’s company culture and showcasing the open roles they’re currently hiring for.
The Results
Over the first months, we
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Increased traffic by51%through successful lead generation campaigns
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Boosted conversion rates to11%on landing pages with
custom, flexible designs -
Delivered more than200kfirst-time visitors
in six months
Development Highlights
Building Scalable
Digital Experiences
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